its always wack when a company directly attacks a competitor through their advertising. if you actually make an objectively superior product the consumer will find out from word of mouth or first hand use. when you try to beat them over the head with it you just come off as desperate. usually when companies do this theyll at least have an example demonstrating why theyre the better choice like a superior manufacturing process, a favorable statistic, or some kind of test between the two products, but in this case its just bronson loudly saying "yep, were better @bonesbearings".