If Evan Smith was serious about his hippy persona and the implicit disregard for capitalistic skateboard culture said persona entails, he’d stop making commercials and go live in a cave somewhere in India.
The fact he continues to propagate this weird façade makes it clear he’s not serious about spiritual development/not making money off of skateboarding, but only cares about making us, the consumer, think he doesn’t care about making money off of skateboarding, thus making those consumers susceptible to this “fuck money let’s skate” ideology more likely to buy his board, and, therefore, make him money. It’s really an ingenious marketing ploy.
Nothing against it, this way of selling product, or him. I mean, everything in skateboarding is a commercial when you boil it down, and the guy undeniably rips, but I just wanna call out the “this isn’t a commercial” commercial for what it really is, IE, a commercial, and make those consumers a little more aware as to why they choose the products they buy.
DLX is good wood though.