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Why are so many people upset about this company being created? First of all, it has been mentioned several times that a 100$ shoe will be released, which isn't outrageous by any means if it's a quality shoe made in Europe. Anyone who has been buying dunks or other 100$ skate shoes lately will probably back me up when I say that you sure as fuck aren't getting what you pay for quality wise - that leather and suede is fucking trash.
This company looks to be marketed towards dudes in their late 20's++, who skate or are into skating and that are willing to pay extra for fair working conditions, sustainability responsibility and quality materials. Maybe they're not for going through 3 pairs a month - maybe they're for using everyday and cruising the streets and skating a little after work, that's how my old ass uses shoes now so this surely caught my interest.
Can't wait to see how this unfolds, I haven't had a skate focused shoe with nice materials since that first run of HUF shoes came out. Damn that suede was butter.
Fucking thank you. Jesus. I was losing my mind reading some of the hate/‘just buy a $40 Reebok’.
I would absolutely like to pay a bit more, for something that’s created in a kinder environment, and is (hopefully) better made.
Depends what you mean homie. I completely agree with you if we are talking straight fashion. I spend absurd amounts of money on shoes and clothes because I make good money and don’t like buying cars and don’t like the mobility of owning a house. Like I’m not saying shit in that fucking regards go spend your money to look however you feel, I would never say that. I’m just saying personally as a sneaker collector I’m not ever gonna spend my money on a $200 pair of GENERIC ass looking shoes like that. It’s your money, go spend it how you fucking please.
In regards to skating though are you fucking kidding me? I don’t know about y’all but I go through a pair of shoes in 20 sessions maximum, usually the soles start falling thru the bottom of the shoes. Why the fuck would I even want to pay $100 for a shoe then? Like i spend $170-$200 on shoes I plan to keep for years, so like why spend half that money if it lasts me less then a fucking month. Like I have money to spend on shoes, but that’s kind of s worthless as investment even if the shoes look better then others. Over here in the United States you can grab a pair of vans from an outlet mall for like $25-$30 for a classic silhouette like the high top, slip on, era, etc. and $40 for a pro shoe. Now obviously that shafts over the shops because I know they can’t sell Vans that cheaply or shoes that cheap in general to make a buck which sucks. This is why I think it’s funny y’all fuckers talking shit on Nike and Adidas. In America unless you buy shit online you can’t buy adidas skate shoes and Nike skate shoes outside of core shops, which drives there business. This is why I buy fashion skate shoes from shops to help them out, but buy cheap vans from the outlets to actually skate in. You can talk shit all you want, but the ethics of it are more complex then some of y’all want to make it out to be.
You seem to have a very narrow view of consumerism and the power you have over companies behavior in terms of business ethics. I don't know if it's a culture thing but here it's common to be willing to pay for shit you don't necessarily feel, but you know and can usually feel it. Like I stated earlier, supporting a smaller growing business with bigger focus on sustainability and business ethics can feel a lot different. This in itself can (somewhat ironically) also have the same impact as looks.
Buying cheap ass shoes from companies with trash ethics won't solve anything. They'll just get worse and worse, just look at Nikes bullshit quality we're all paying overprice for and how they're treating skate shops.
Buying shoes for double the money but that probably lasts longer, has good business ethics and supports sustainability makes a difference and puts pressure on competitors to put out better product.
How the future pans out depends on you as a consumer. Everyone started buying decks from fucking Zumiez to save 10$ and then they complain that the local skate shop sells longboards too now. Supporting companies who you want to be alive will help them grow and develop r&d and designs.
Bottom line: spend your money on the companies you want to support and they'll thrive. Some prioritize the price, they should get the cheaper pair. Some love Nike and what they do, so go ahead and get that. Others prioritize other things, they should get that. Alternatives are always good, the market (consumers) will decide the outcome.