As long as they don’t use slave labor.
He showed the first batch of shoes and I don't remember the exact price, but they were in the ballpark of $200, right? Those were made in Portugal with what we hopefully can assume is not slave labor, or even, terrible working conditions, but it's still industrial "mass" production so who knows.
People (skateboarders) were outraged and said, things like "maybe if they were $85 or less I might buy them"...
Pontus Alv, perhaps with some of his naiveté burned away by the internet, went back to the ol' drawing board and said "shit, I need to make these under $85 or nobody will buy them.". He found a factory in Vietnam to produce them for the price he needed. Did he visit this factory to make sure working conditions were OK? What are the salaries of the employees of that factory? Who knows? Maybe we will never know.
He tried to make a european produced skate shoe. People complained about the price. Now we have another sneaker produced in Vietnam. Hopefully there will be some kind of press release about how great and ethical this particular Vietnamese factory is, but Vietnam does not have the best track record in this regard.