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why not? they are prolly as good as anything else. they can get them cheeper because they buy in such large quantities. lets see how many ppl stick with paying twice as much for they're core brand during the recession
Walmart started selling house-branded laptops a few years ago and while the first release sucked, subsequent releases offered great price to performance and were great for casual consumers who didn't want to get into the nitty gritty of Asus, Dell, HP, Lenovo or MSI. But those are multi-billion dollar mega corporations who have market share to burn. Not quite the case in the skate industry where the companies are fighting for a much smaller customer base with much tighter margins. If Walmart bothered to refine their 2nd run of boards by working with a reputed woodshop (I'm thinking DSM) then I think they would definitely be a threat to shops.
Yeah. I got a DSM vibe too. Why are you thinking that?
I'm thinking Highline/Bravo/Dwindle already sells to WM and the concave kinda looks like DSM.
Just a hunch, DSM may be considered a premium woodshop in China, there may be other woodshop that can do it for cheaper so it wouldn't surprise me if WM went with a cheaper woodshop that made "good enough" boards.
Walmart wouldn't search out woodshop itself. Skateboards are not worth the trouble to do that. With niche markets, a large company like Walmart wants to deal with one distro to handle as much of it as they can. That's why all the skates, scooters, and boards at Walmart come from bravo, the monster high board with plastic wheels to the dew tour scooter. If anything Bravo would pitch this product to Walmarts sports and athletics buyer. The buyer would say. WTF is this? Then Bravo convinces Walmart to take this product on a trial basis, whereas Walmart sells it through their website and if the demand or publicity is high enough then they'll try it out in a small batch of stores, probably California or PCNW. When a parent sees an entire tony hawk skateboard for $14.99, they're not gonna buy they're kid a blank, THEN go elsewhere for the rest of the skateboard. Bravo(or whatever deck seller) would have to convince Walmart this makes sense. Anyone who skates already knows how to get a blank if they want one.
source: I worked for a toy distro.