Kids definitely know about Gonz. He’s made multiple videos with Adidas and shit. Mini-docu things with transworld, CCS, 2 with Hypebeast (lame platform, but it is reaching even farther than just skaters). The reason he works as a cultural icon is because he’s “the kid that never grew up.” Kids can watch the videos featuring him and be like hell yeah when I get to be 50 and onwards I can still be cruising around, goofing off, making art, making jokes, being silly and non serious. I don’t have to grow up and stop skating and start being “a serious adult” (maybe unintentional, maybe received subconsciously, but that definitely is the message).
His art IS childish and silly. On purpose. In the best possible way. That’s why I love it. It makes you think of him and his vibe (which some people don’t like, so your enjoyment of his work might depend on that)
Gonz and his art helps us tap into our Inner Child in a positive way, and embrace it