The riders are great, I liked the videos, just checked the website to see product and the web design and some of the shirts are pretty cool, but it doesn't really stick to me as a brand or team. There seems to be an absence of a voice in the way the present themselves, with an almost voyeuristic take on their videos and seemingly total lack of push towards marketing / (like it or not, but it's a necessity) social media presence. Maybe creating a distance between Numbers and skateboarding, and maybe attempting to tap into boutique tee shirt company or something like umm, I don't know...fuck...uhh..Braindead, Pelvis, or CNY. I'm not sure if that really hits the mark of what I'm talking about. Now that I think of it and rewatch the video, I'm thinking of it now more as a lookbook.
I think the only time I saw Numbers advertised more of an editorial type thing in a Japanese magazine called Ollie. It's not really a skateboard magazine but has legit skate stuff in it. It feels more like a Japanese thing like Popeye Magazine or something. I've met Kyron but haven't seen an average kid own one of their boards. Like I said, their team is amazing. Loved the Magnus Adidas part, Antonio is one of my current era favorites, TX is one of my all time favorites.
What is the theme of this story? Nothing, or nothingness. If this is to happen, they deserve a good home. They need a clean, well-lighted place.
Topic: Eric Koston of numbers (Read 17558 times)