As so many web based archives began to shrivel & disappear, it’s a treat to find a snippet of vintage promotion on a daily (mon-fri) basis, waiting patiently in my phone for me to take a shit, hop on a bus, grab a smoke break, etc.
Somewhat searchable, it goes back longer than I’ve been visiting the site on a regular basis, and has a quantity of content that matches its respectable life span.
Dude who does it is nearly my age, so the subject matter goes back as far as the 80’s sometimes & spans nearly to present era advertising. Posts are typically bundled thematically (i.e. focusing on one company, or rider for a week) & as such, offer an interesting/different take on advertising’s affect/effectiveness.
For sure the guy has passion for the material & usually includes an informative anecdote or historic note of interest.
Big ups to whoever the Justin dude is that has been putting it out, on the regs, for so long. Just recently realized I’ve been visiting that site 5 days a week for 10 years. Haven’t been sold a thing yet. 🥰
For the few of you that still haven’t discovered it for your self, check it out.
http://vertisdead.blogspot.com/