Expand Quote
can i get a little virtue signalling
what does this even mean
“Virtue signalling rose in popularity as a pejorative term, denouncing empty acts of public commitment to unexceptional good causes. In Bartholomew's original article, he describes virtue signalling as a public act with very little associated cost that is intended to inform others of one's socially acceptable alignment on an issue.[2]”
“In 2018, B.D. McClay wrote in The Hedgehog Review that signalling particularly flourished in online communities. It was unavoidable in digital interactions, because they lacked the qualities of offline life, such as spontaneity. When one filled out a list of one’s favorite books for Facebook, one was usually aware of what that list said about oneself.[9]
In an economics investigation of 2018 it was shown that conspicuous virtue signalling (CVS) occurred by showing conspicuous consumption of particular products or brands on Facebook. The authors found that self-esteem was enhanced by self-oriented CVS.[10]”
I think we’re ushering into a new era of fake ass opportunistic marketing