Makes since for theories to add a product line, since Pontus pulled Polar out of the garage & drove it over to Keen.
Keen?!? They were new(s) to me.
But yeah, there might be some budget dollars & a couple few riders in need of a home; maybe Josh is adopting giving birth to a new brand for those reasons.
Gonna go on record as saying this actually appeals to me for gosh only knows why. Maybe because I used to hang out in video rental shops too much in my formative years? Maybe because I had a crush on Alexis when she was 1st hitting the scene (even though I “knew” back then.) Or maybe I it’s because I appreciate underdog companies like Theories, and wish them every success. I met Josh when he came out to Oakland to visit with his big brother Jeb (absolute ripper back then) & it’s been cool watching him build an east coast empire.
Whatever the case, I actually like the look/feel of the initial branding.
My tastes are hot trash though, so if something appeals to my aesthetic, maybe it’s a bad idea.
Is it confirmed that this is for real?