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Bottom line: support those companies that deserve to be supported and make noise when someone is fucking up and the market will take care of the rest.
lol
Kooked for that intentionally naive sentence.
The market has done wonders solving climate change, eh?
What the fuck is it with this message board and interpreting everything as black or white? Think one step further.
When I say 'the market will take care of the rest', I mean that companies will be forced to recognize consumer behavior and act in line with how the consumer acts. So to answer your question, here are 2 points:
1. Production in terms of sustainability has improved immensely over the past decade. Companies (at least in Europe) are now forced to put out extensive sustainability reports that show their impact on climate over the past year in both production and transport. Sustainability goals are heavily focused on and every improvement is shown in hard numbers every year. Although we have a long way to go, a lot has been done and there is constant improvement in most areas.
More importantly: 2. As companies act in line with the consumer, they're going to put out quality/price and quantities that matches consumption. This is what I meant by my previous statement. Only so much can be done to achieve certain price points.
The average consumer is fine with buying cheap shit with little to no transparency/traceability in companies value chain as long as they get cheaper product. Then they buy 5 more.
Businesses exist to make money - many ethical companies will try as much as possible to be as sustainable and ethical as possible, but it only works to a certain extent if you want to keep making a profit.
This is what I mean when I say the consumer has the power and 'the market will take care of the rest'. Of course you can't single handedly change the whole industry, but if more people change their mindset, then the industry and market is forced to change.
Read number 2 again and analyze your own consumption behavior. The other option is doing nothing at all and crying about what's wrong on the slap messageboard - what's the better option?