not really sure who its being marketed to... especially at that price range
Me, as both a skater and player, but that price range is approaching the bottom-end of mid-tier cues. It's a 'custom' limited run and specially made, so you're paying more for that than the actual quality of the cue (compared to a cue of the same price point); no wrap at that price either (for the visual effect).
Now if I could send in MY old decks, that would be cool.