I don't have any problem with it. It's been around for a minute.
The owner worked high up at Supreme for 15+ years. He still skates and even had a couple of clips in the video.
They make almost everything in the US and the shit is expensive to produce and then sold at prices people like myself, and most skaters, absolutely scoff at. But it's their thing and it works for them, and people like buying things they know were ethically produced onshore.
I like how they support younger guys in the industry and let Greenberg & Mark take all creative control of the videos and media output and the whole skate side of things. They pay everyone on the team really well from what I've heard, along with covering everyone's trips to NY to film for the video.
I'll probably never be in the financial position to buy their clothes but I'm backing the way they're going about entering the skate market/scene. Having a superteam obviously helps. Their approach is infinitely better than throwing one cool guy in your clothes and buying a double-spread ad in Thrasher.