Was the first skateboard graphic I had ever seen that evoked a time and place specific to Australia without feeling like an embarrassing cliche, something Pass-port has done again countless times now.
This pretty much sums it up. They're authentically Australian in a way that often only Australians would notice.
I don't like the second Zoates graphic either, but you can't fault Pass~Port's constant collaboration and support of local artists/friends/etc. They constantly promote and collaborate with local artists, photographers, bands, other companies, other stores, they do weekly radio shows, they co-own a local brewery, they did a board series with a local chef, they collaborate with local pubs, they co-ran the Sydney Skateboard Association which just got two new parks built this year, they own a gallery with monthly residences, they recently toured remote Aboriginal communities in the Northern Territory, and they're (by far) the most supportive Australian company in terms of what they offer their team (travel opportunities, funds, video projects, etc). That's just the tip of the iceberg too.
It's really something special they've got going on, I think.