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professional skateboarding is about being cool, not making money. Selling out in the real world gets you more money with almost no repercussions for the most part. selling out in skateboarding could lose some of your cool guy points and maybe even your cool guys sponsors (Bob Burnquist essentially got kicked off antihero because he was getting too famous from the X Games) or even get labeled a kook which is the death of a skateboarder's cool guy status.