Funny I just watched his epicly laterd last night.
In it he said that after his 2 year crack binge, when he cleaned up and wanted to get back in the game. Thrasher approached him saying that whatever he wanted they would run, cover , interview etc. Even though his skating was still complete shit at the time.
So he obviously has massive influence there. Id say this cover means he has something coming out. Probably the nike part