As a retailer who stocks last resort I’ve noticed the only shoes we sell consistently are the vm001 low and high in black/white. A few all black ones too but mostly that’s what people want. All the colors and different styles sell a little bit, mostly just on sale in my store.
The direct to consumer model is what most brands aspire to, more money comes in, creating a relationship with the consumer and training them to shop your website. They’re a small brand in a sea of monsters, having enough money to pay a team is hard.
Doing small drops that sell out is a smart move, creates demand. Flooding the market is a bad idea. Now when the brown/gum moc drops again it will sell out for sure.
Am I bummed we didn’t get a chance to order them? Sure, but I get it. I had to cut the majority of my prebooks to catch up on shoe sales, it’s a trend, too much product in the market place. Every shop is dealing with it.