Author Topic: Cairo Foster of (working for) Adidas  (Read 6669 times)

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michael scarn

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Cairo Foster of (working for) Adidas
« on: February 20, 2021, 12:49:34 PM »
on mob.

Is there anything to unpack here? I wonder if this has to do with adidas cutting out shops.
I find it hard to believe mob is offering more money, but i could be wrong.

Maybe I'm thinking too much into this

https://www.instagram.com/p/CLfrbvElDbJ/?igshid=kyilsh0i87xh
« Last Edit: February 20, 2021, 12:58:25 PM by michael scarn »

HugeBodBoyle

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Re: Cairo Foster of (working for) Adidas
« Reply #1 on: February 20, 2021, 01:07:27 PM »
I guess I was kinda wondering the same thing. Seems like something is afoot (lol) with big shoe.

Jean-Ralphio Zaperstein

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Re: Cairo Foster of (working for) Adidas
« Reply #2 on: February 20, 2021, 01:10:24 PM »
Cairo's first executive decision : this is now the only design available

arrbee

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Re: Cairo Foster of (working for) Adidas
« Reply #3 on: February 20, 2021, 01:19:46 PM »
Pretty sure he was living in Portland while working for adidas. Maybe he was looking to move back down to California and couldnít do that with adidas. Not sure if he has kids or not, but maybe heís planning to and wants to be closer to family.

GreggPopovich

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Re: Cairo Foster of (working for) Adidas
« Reply #4 on: February 20, 2021, 01:26:19 PM »
If I could link podcasts I would, but Ric Buchería new episode has an expert in athletic marketing who works directly with adidas and Nike, and he spills all the fucking details on big shoe and whatís too come, and itís not pretty.

Essentially Nike hired a new CEO from e-commerce during Covid and heís shaken up the whole industry. He essentially doesnít look at Nike the same as how the previous CEOs, he views it as a business and e-commerce guy. What Nike has realized is that in terms of ROI, that skaterís and athletes in general do jack shit for them, and the only way they actually make money is through visibility. Like unless your a dude like LeBron or KD, u essentially dont make jack shit for these companies since your visibility as an influencer isnít great enough, since Even LeBron and KD in terms of shoe sales are negative ROIs.

I highly highly highly recommend the podcast. It was prolly the most informative thing Iíve seen on the current state of the shoe industry from an athletic sponsorship perspective Iíve seen in literal years for those guys.
« Last Edit: February 20, 2021, 02:11:27 PM by GreggPopovich »

banksandledges

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Re: Cairo Foster of (working for) Adidas
« Reply #5 on: February 20, 2021, 01:31:18 PM »
That is 100% facts.

GreggPopovich

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Re: Cairo Foster of (working for) Adidas
« Reply #6 on: February 20, 2021, 02:14:50 PM »
I think this will enable the recreation of the small skate shoe game.

These idiots are about to set themselves up for a massacre if people throw enough investment money into the market rn. Like rn is the time to invest heavy in starting a new shoe brand. If any skaters werenít absolute idiots, they would do this. I would honestly be shocked if Dill and TJ Didnít do something like this if they had any business acumen whatsoever and be highly fucking successful.

I guarantee this is going to be the strategy of NBA players going forward instead of dealing with Nike and Adidas. especially since those 2 guys could get collabs with supreme, and if supreme wanted to they could do exclusive collabs only with their riders and monopolize the shoe market. Itís really just a matter of time.

E-commerce and Covid will rapidly change our industry in numerous ways, and this is only the beginning.

PeggyHillsShittySpanish

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Re: Cairo Foster of (working for) Adidas
« Reply #7 on: February 20, 2021, 02:58:28 PM »
Vans will be the apex. They sort of already are in skateboarding.

doublesteveburger

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Re: Cairo Foster of (working for) Adidas
« Reply #8 on: February 20, 2021, 03:29:01 PM »
If I could link podcasts I would, but Ric Buchería new episode has an expert in athletic marketing who works directly with adidas and Nike, and he spills all the fucking details on big shoe and whatís too come, and itís not pretty.

Essentially Nike hired a new CEO from e-commerce during Covid and heís shaken up the whole industry. He essentially doesnít look at Nike the same as how the previous CEOs, he views it as a business and e-commerce guy. What Nike has realized is that in terms of ROI, that skaterís and athletes in general do jack shit for them, and the only way they actually make money is through visibility. Like unless your a dude like LeBron or KD, u essentially dont make jack shit for these companies since your visibility as an influencer isnít great enough, since Even LeBron and KD in terms of shoe sales are negative ROIs.

I highly highly highly recommend the podcast. It was prolly the most informative thing Iíve seen on the current state of the shoe industry from an athletic sponsorship perspective Iíve seen in literal years for those guys.


but did they talk about where Kader will end up dude

gub

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Re: Cairo Foster of (working for) Adidas
« Reply #9 on: February 20, 2021, 03:40:55 PM »
he views it as a business

nike of philanthropy, on business and co

Cuban_Lynx

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Re: Cairo Foster of (working for) Adidas
« Reply #10 on: February 20, 2021, 03:55:59 PM »
Hopefully he does a better job doing background checks before running ads like this.

Rasmus

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Re: Cairo Foster of (working for) Adidas
« Reply #11 on: February 20, 2021, 04:16:48 PM »
I can't help but think one of the right ways to leave the pro industry is to get a "normal" job in the industry. Good fortune Cairo

GreggPopovich

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Re: Cairo Foster of (working for) Adidas
« Reply #12 on: February 20, 2021, 04:06:28 PM »
Expand Quote
he views it as a business
[close]

nike of philanthropy, on business and co

I should have said their CEO is optimizing around return on investment, not on brand identity and image. Historically since Jordan the notion has always been find the next Jordan regardless of the sport since theoretically it creates money by bolstering the brand identity/image therefore in turn selling more product. What the new CEO realizes is the average consumer doesnít give a fuck it such and such have a signature shoe or is sponsored by us, they give a shit about the product in modern e-commerce/shoe game with StockX. This should be rather intuitive if u spend any money on sneakers. Like I buy an expensive pair of Jordans cuz they look dope, not cuz they are Michael Jordan, even tho thatís some added coolness as well I guess. Like before Nike wanted to be viewed as the brand where the best athletes go, they are moving away from this model, and adidas is quickly following suit.

codymacfan

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Re: Cairo Foster of (working for) Adidas
« Reply #13 on: February 20, 2021, 04:26:45 PM »
If I could link podcasts I would, but Ric Buchería new episode has an expert in athletic marketing who works directly with adidas and Nike, and he spills all the fucking details on big shoe and whatís too come, and itís not pretty.

Essentially Nike hired a new CEO from e-commerce during Covid and heís shaken up the whole industry. He essentially doesnít look at Nike the same as how the previous CEOs, he views it as a business and e-commerce guy. What Nike has realized is that in terms of ROI, that skaterís and athletes in general do jack shit for them, and the only way they actually make money is through visibility. Like unless your a dude like LeBron or KD, u essentially dont make jack shit for these companies since your visibility as an influencer isnít great enough, since Even LeBron and KD in terms of shoe sales are negative ROIs.

I highly highly highly recommend the podcast. It was prolly the most informative thing Iíve seen on the current state of the shoe industry from an athletic sponsorship perspective Iíve seen in literal years for those guys.

The podcast can be played here: https://play.acast.com/s/f66edc52-c9ac-4e17-bf90-6f1121579b75/29e01d09-b82a-4259-b69d-937d86ce3d0f

Episode is "How and Why Signature Shoes for NBA Stars May Soon Be a Thing of the Past" by Bucher and Friends. 10/17/2020. You can also listen wherever you usually listen to podcasts.


Pete

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Re: Cairo Foster of (working for) Adidas
« Reply #14 on: February 20, 2021, 04:28:16 PM »
ah cairo left adidas bc nike got a new ecommerce guy. classic industry bs man got it good looks bro



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RichardBarkley

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Re: Cairo Foster of (working for) Adidas
« Reply #15 on: February 20, 2021, 05:19:09 PM »
ah cairo left adidas bc nike got a new ecom njmerce guy. classic industry bs man got it good looks bro



free max b

Lol

What are you on about you dunce.

He never said they are related.

People can talk about two things at once.

Pete

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Re: Cairo Foster of (working for) Adidas
« Reply #16 on: February 20, 2021, 05:26:22 PM »
dog all you do is comment on shit after me to try and get my attention. youre corny.

hop off already, hit ignore and go about your life bozo. you add nothing to this shit and idk you from the rest of these kids. buzz off lil buddy.



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lk130

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Re: Cairo Foster of (working for) Adidas
« Reply #17 on: February 20, 2021, 06:14:03 PM »
See a big paragraph up there but not alot happening at Adidas for just a working pro. .sorry bout it

Nhs on the other hand is different

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yungxmulaxbaby

lk130

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Re: Cairo Foster of (working for) Adidas
« Reply #18 on: February 20, 2021, 06:20:32 PM »
I ride Emerica but I haven't really tried newer Adidas since they made demo Adidas skateboarding Stan Smiths, I also rode the Snoop Gonz toecap ones. .and I might try some Adv stuff out but don't expect me to brand out
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yungxmulaxbaby

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Re: Cairo Foster of (working for) Adidas
« Reply #19 on: February 20, 2021, 06:32:33 PM »
*time travels to 2031*

WTF why is everyone wearing Genetic shoes?

conqueso

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Re: Cairo Foster of (working for) Adidas
« Reply #20 on: February 20, 2021, 06:37:46 PM »
*time travels to 2031*

WTF why is everyone wearing Genetic shoes?

the pat channita effect

Atiba Applebum

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Re: Cairo Foster of (working for) Adidas
« Reply #21 on: February 20, 2021, 06:52:53 PM »
I donít think Cairo even worked on the SB side of Adidas.  He talks about doing projects with pop stars like Beyoncť.  It seems a downgrade to go from adidas to Mob team manager, but adidas could have also not given him a new contract

EdLawndale

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Re: Cairo Foster of (working for) Adidas
« Reply #22 on: February 20, 2021, 07:03:41 PM »
Imo, Cairo is a legend and I back him on whatever tf he does at this point. 
"Was just about to say, wtf is up with this EdLawndale guy?"

Croquet temper

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Re: Cairo Foster of (working for) Adidas
« Reply #23 on: February 20, 2021, 07:14:45 PM »
Brand manager of Popwar  8)

rocklobster

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Re: Cairo Foster of (working for) Adidas
« Reply #24 on: February 21, 2021, 12:30:48 AM »
These idiots are about to set themselves up for a massacre if people throw enough investment money into the market rn. Like rn is the time to invest heavy in starting a new shoe brand. If any skaters werenít absolute idiots, they would do this. I would honestly be shocked if Dill and TJ Didnít do something like this if they had any business acumen whatsoever and be highly fucking successful.

Except the shoe game is high risk and can potentially ruin a company financially. Lakai and HUF are owned by a conglomerate (TSI - http://www.jenkemmag.com/home/2019/04/16/keith-hufnagel-future-huf/), a moldy shipment of Fallen shoes, warehouse fire and financial crisis of 2008 brought Black Box to it's knees. I'm all for skater own brands but big corporations have the money and holding power outlast the smaller brands.
Did any of you guys ever notice that if you took off the end "er" from his name, moved the "b" to after the "i" and then added an "l" to the "b" that you just moved, you'd spell "Bible"?

MexicanSpaniard

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Re: Cairo Foster of (working for) Adidas
« Reply #25 on: February 21, 2021, 01:25:25 AM »
isn't Kelly mOb tm?
Forever old



TEXAS

FatGuy92

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Re: Cairo Foster of (working for) Adidas
« Reply #26 on: February 21, 2021, 02:02:38 AM »
isn't Kelly mOb tm?

I think Cairo is going to be brand manager which I guess is a different position

Shifty Flip

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Re: Cairo Foster of (working for) Adidas
« Reply #27 on: February 21, 2021, 02:15:15 AM »
Expand Quote
isn't Kelly mOb tm?
[close]

I think Cairo is going to be of brand manager which I guess is a different position
Donít google it! Youíll get ads for life.

rawbacon

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Re: Cairo Foster of (working for) Adidas
« Reply #28 on: February 21, 2021, 02:19:21 AM »
Brand manager of Popwar  8)
if i could come up on a popwar board that wouldnt cost an arm and a leg, i would be soooooooo happy

Turtle Boy

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Re: Cairo Foster of (working for) Adidas
« Reply #29 on: February 21, 2021, 02:26:00 AM »
Expand Quote
Expand Quote
he views it as a business
[close]

nike of philanthropy, on business and co
[close]

I should have said their CEO is optimizing around return on investment, not on brand identity and image. Historically since Jordan the notion has always been find the next Jordan regardless of the sport since theoretically it creates money by bolstering the brand identity/image therefore in turn selling more product. What the new CEO realizes is the average consumer doesn’t give a fuck it such and such have a signature shoe or is sponsored by us, they give a shit about the product in modern e-commerce/shoe game with StockX. This should be rather intuitive if u spend any money on sneakers. Like I buy an expensive pair of Jordans cuz they look dope, not cuz they are Michael Jordan, even tho that’s some added coolness as well I guess. Like before Nike wanted to be viewed as the brand where the best athletes go, they are moving away from this model, and adidas is quickly following suit.
That's wrong. Your brain think they look dope because it has history behind it, and because it has been promoted during years and years by people you look up to, not exclusively by the design per se. That's why brands sponsor people to represent them. If the design was the unique reason people buy products, trends wouldn't change so fast,  and all the advertising would be focused on the product characteristics, not on the athletes, brand values, etc. Look at car advertisings, they almost don't talk about tech specifications anymore, they just talk about how ecofriendly the engine is and how nice it is to drive it, zero details on the rest of the specs.
« Last Edit: February 21, 2021, 03:43:16 AM by Turtle Boy »