its so weird to see AO fucking up such a goldmine or cashcow as 917 was.
he had the name and reputation and connections to make the fashionworld skateworld crossover happen.
even tho he turned out kooky, his reputation was totally fine in the beginning and so was his founding of a brand totally legit.
he had a massively stacked and highly motivated team and somehow managed to produce two topshelf videos.
his brand was the hot commodity all over the world and even sold out.
like WTF? how lazy and without passion does he have to be to fuck this up. i absolutely can not imagine it.
even if you don´t care at all, it wouldn´t have been too much of an effort to manage it and your team or atleast hire some TM to get it to a point where you can basically lay back and milk it.
the cyrus bunt left the impression that alex absolutely lost his mind.
ergo: don´t homeschool your kids!