You start as a sales rep in 1995. You work hard. You're continuously sacrificing your personal time to take any extra tasks to show you're ready for more responsibility. You climb from regional sales manager to a middle-management role. After nearly three decades of being early to every meeting, responding to every email immediately, and hours of searching for inconsistencies in Excel documents, you've nearly made it – the Vice President plaque outside your office door just recently installed – when a Bloomberg editor emails you to ask if you're familiar with a person named 'Joe West' that sells shoes on Instagram. And just like that, your LinkedIn profile switches to "Looking for Employment".