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i dont know if anyone else would agree...
Not trying to sexist or whatever but i thought Male females, trans are supposed to equals in life and skating, but clearly we are not it seems to me that female and trans skaters get a free pass with putting out sub par footy and shitty little park, flatground clips on insta (clips i would be embarrased to post) and they have a laundry list of sponsors i mean cmon skating is a marketing scheme nowdays
For a Male skater been in these streets for years filming multiple parts not the gnarliest but still ight, your still not getting hooked up, not that i care to get hooked up i just see its way harder for males to boxes these days
Sponsored skating is not about how good you are if you're female or part of another niche group, it's about how much potential you have to move product, and making the brand seem progressive. You gotta be marketable to whatever your target fanbase could be. There's so much potential in girl skaters as a market that it's perfectly understandable they get hooked up easier than guys.
Fixed for accuracy. 
It's baffling how many people don't understand this stuff.
I liked what Matt Price said recently in an interview with B&H. He was saying skateboarding likes to pretend it exists outside of capitalism, like it's some bohemian industry or pasttime, when in reality everything a professional does it tied to a brand, or some kind of marketing. It's the most capitalist shit ever. When you put a sticker on your board or shoot an ad for a brand or wear a logo on your hat it's all advertising, but there's a tendency to pretend it's not.
Half the world is female. Half of the upcoming Olympic skateboarders will be female. That's a massive market to be tapped into. Your actual ability on a skateboard is only part of your marketability; when young girls get into skateboarding there's a much higher chance they'll look up to Maite or Nora than to Nyjah or Yuto. Of course a brand like Adidas is going to tap into that.
Skateboarding has been male-dominated for so long that every male skateboarder seems to think every skater is meant to be 'for them'. Someone like Maite, sure, plenty of guys will like her skating, but she's going to appeal much more to a young female skateboarder. Nike's Gizmo video copped a lot of flack for being 'sub par' in some of the skateboarding skill, but how massive is an all-female video to a young girl who just started skating? Not all skating is for you, the 25 year old man.
Topic: Maité Steenhoudt pro part (Read 6431 times)