Collin Provost of Toy Machine

[Luddite]

Toy Machine died when they turned all of Eds artwork into Wet Willy graphics and put on a redbull contest baby

[Lowcalcium]

I'm in the minority but I love Toy Machine. Every once in awhile they release a sick video like Program Injection and add a few new riders who almost always impress. Myles comes to mind.

I also dig Ed's Art.

Toy definitely isn't in their glory days anymore, but most deck company's aren't either. I don't know, maybe its nostalgia, but every time I watch a Toy Machine video I only see quality skating and sick tricks.

[ok boomer]

I love old Toy but have not really paid attention after the jump of a building Era ended

[lk130]

He interviewed bad but was really good

[augustmoon]

they lost me at Ed's creepy photo voyeur internet presence, and they absolute dogshit quality of their boards sealed the deal. 

Mike Sinclair is brand cancer

[Welpok]

I mainly pay attention to the skating done, but if the marketing is wack I'll totally be over the brand and the skater. For me, I like some of the skaters on you machine, but I don't really care too much about the graphics, but I like some of them occasionally. For the most part I like graphics that have been around for years already.

[Grind King Rims]

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remember when programming injection came out 2 years ago and everybody loved it?

[close]

Speak for yourself! Outside of Myles' great part, that video felt very throw-away-y and bland.

[close]

Leo's part is golden still. Great stand alone part to watch before you skate.

Yeah, this is really, really great. I think Leo is very similar to Elijah Bearle. I wonder if Leo had an influence on Dylan at all. The editing here isn't that bad, even the bails on the nosegrind at the end are a nice bit of editing, but I think if it had the treatment of 16mm and a more serious song it'd hit harder. Leo has a lot of power in his skating.

[Sizzla]

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remember when programming injection came out 2 years ago and everybody loved it?

[close]

Speak for yourself! Outside of Myles' great part, that video felt very throw-away-y and bland.

[close]

Leo's part is golden still. Great stand alone part to watch before you skate.

[close]

Yeah, this is really, really great. I think Leo is very similar to Elijah Bearle. I wonder if Leo had an influence on Dylan at all. The editing here isn't that bad, even the bails on the nosegrind at the end are a nice bit of editing, but I think if it had the treatment of 16mm and a more serious song it'd hit harder. Leo has a lot of power in his skating.

zimmi, so mi go so dem, sizzla seh dylan inspire leo

[funeral_tuxedo]

I miss Ed Templeton's sloppy, loose graphics that were hand drawn. They had an energetic quality of immediacy and silliness. The newer stuff he does in the computer looks totally flat and uninspired to me.

[Allen.]

They arent his graphics anymore

[Telly]

He still has pro board, that just came out (3rd pic). And still has toy listed as a sponsor in his IG bio. OP may be jumping the gun with this one, gonna need more proof than “someone at Yeto said so”

The set in the first pic is pretty tight.  Except Ed templeton really doesn’t need a pro model.  I can’t imagine there is any demand but whatever.  Good for him.

[ziggy]

starting to think that companies have 2-5 years of prime relevance and everything else is nostalgia

[Lame_Nigga]

starting to think that companies have 2-5 years of prime relevance and everything else is nostalgia

Came here to say this. All the older established brands like Toy, Girl/Chocolate, Zero, have a set maybe decadeish where they were peak but have waned. The newer big brands like FA/Hockey, Primitive, are at their peak rn but in another decade they'll be in the same boat our old favorites are in now. What board brands can really stay on relevant forever?

[palelight]

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starting to think that companies have 2-5 years of prime relevance and everything else is nostalgia

[close]

Came here to say this. All the older established brands like Toy, Girl/Chocolate, Zero, have a set maybe decadeish where they were peak but have waned. The newer big brands like FA/Hockey, Primitive, are at their peak rn but in another decade they'll be in the same boat our old favorites are in now. What board brands can really stay on relevant forever?

This might be a random metric, but if you take Memory Screen to Mind Field/Cinematographer's Project, Alien had damn near 20 years. With the team they had (new additions and ams) right before they fucked it, could have had another 5+ years.

[palelight]

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starting to think that companies have 2-5 years of prime relevance and everything else is nostalgia

[close]

Came here to say this. All the older established brands like Toy, Girl/Chocolate, Zero, have a set maybe decadeish where they were peak but have waned. The newer big brands like FA/Hockey, Primitive, are at their peak rn but in another decade they'll be in the same boat our old favorites are in now. What board brands can really stay on relevant forever?

[close]

It’s because they all think like Coyotes, and they are all Coyotes, yet they never realized that culturally skateboarding is roadrunners at heart but viral marketing didn’t exist with the gatekeepers previously. They run their companies with people that are coyotes, with coyote thinking, and expect different results every single fucking time. The reason this is, is because they are utterly terrified of losing their livelihoods. You do not want to know how adverse to taking risks these cats are. It makes sense, they learned from the iteration before them. They saw the big 5, Rocco the roadrunner came and toppled the whole thing down, creating prosperity for the next generation to become skater owned, the next paradigm is on the horizon and the companies don’t realize it’s going to be a massive shift, and it’s also what will allow their companies to stay relevant for infinity if they become road runners. The issue is they have already built their brands on these old theories, so unless they topple them down themselves and start anew it will just take the market wiping them out eventually to teach them the lesson, and Mark my words it will, no matter how big they might think they are, very akin to the banks in 2008. They cannot keep the brands they currently have established, or else it will be such poser/fakeness to the consumer, since the skateboard market is precipiced on organic marketing and they need a paradigm shift. The whole thing is just a glass house for the roadrunner.

And where does your Dylan-esque kickflip fit in?

[shrimptoastcrunch]

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starting to think that companies have 2-5 years of prime relevance and everything else is nostalgia

[close]

Came here to say this. All the older established brands like Toy, Girl/Chocolate, Zero, have a set maybe decadeish where they were peak but have waned. The newer big brands like FA/Hockey, Primitive, are at their peak rn but in another decade they'll be in the same boat our old favorites are in now. What board brands can really stay on relevant forever?

Baker has done a pretty good job of staying fresh and relevant for 20+ years

[Dwyck]

pontus said every company gets ten years

[doublesteveburger]

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He still has pro board, that just came out (3rd pic). And still has toy listed as a sponsor in his IG bio. OP may be jumping the gun with this one, gonna need more proof than “someone at Yeto said so”

[close]

The set in the first pic is pretty tight.  Except Ed templeton really doesn’t need a pro model.  I can’t imagine there is any demand but whatever.  Good for him.

Toy could ONLY be Ed and that’d be just fine if not better you god damn silly little goose egg

[exlurker]

Nobody wants to admit it, but the best era of Toy Machine was driven by pure Jamie Thomas gasoline. Pairing that with Ed's relative indifference kinda worked

[Grind King Rims]

The problem with saying that board companies have ~10 years relevance is that they aren't art projects, they're businesses. As long as they're still profitable, they will ride into the ground.

[RichardBarkley]

Nobody wants to admit it, but the best era of Toy Machine was driven by pure Jamie Thomas gasoline. Pairing that with Ed's relative indifference kinda worked

Totally

[JohnnyBoy]

Idc about Colins skating and he looks like a damn stick bug.

In Leos part in Programming injection theres a fall around the 1:20 mark that is awesome. His face is skidding on the ground and hes visibly over it while its happening but he isnt trying to stop it.

[JANUS]

His face is skidding on the ground and hes visibly over it while its happening but he isnt trying to stop it.

[shrimptoastcrunch]

Toy Machine and Foundation should switch teams

[brucewillis]

Toy Machine and Foundation should switch teams

Nah, Foundation is cooler.

[Yonnycage]

JLay banged Active Erica and Sinclair/Ed got butthurt. Let’s get real

[conqueso]

JLay banged Active Erica and Sinclair/Ed got butthurt. Let’s get real

what a way to go out on top

if he comes back to wallenburg and does that switch tre he will be a god amongst men

[Lame_Nigga]

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JLay banged Active Erica and Sinclair/Ed got butthurt. Let’s get real

[close]

what a way to go out on top

Or bottom depending on how the did it.

[Lame_Nigga]

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His face is skidding on the ground and hes visibly over it while its happening but he isnt trying to stop it.

[close]

One of my favorite things about Leo's skating is his slams. You can tell they hurt but he makes the shit look so goofy

[ilovegay]

I would definitely rather watch Leo slam than push.