A lot of people love the wood that DLX uses and if your company uses some half assed china stuff they'd rather ride something else, DLX also takes care of its core shop accounts really well so these shops probably get a few extra boards every package and those can be given to shop homies if they're out of boards. I'm sure if you ride for spitfire or thunder and ask they'll throw a few in your box too. When KAYO was still big they would do a baker dozen plus one deal, so you got 14 or the price of 12, thats wy a lot of shop riders would be on KAYO boards, they would also throw another price point in sometimes just for the hell of it, thats part of the reason a lot of shops went hard for KAYO back in the day.