Great point. They order shoe lines a year ahead I'm assuming.
I think 18 months to 2 years was mentioned in that interview Jeff Henderson had which is about right.
Same with clothing companies.
To even get to the point of catalogues, it takes forever. And then once it appears in a catalogue, it's another 6 month wait.
That point from idea to catalogue seems to be far quicker with boards, but that makes sense as to a certain extent, its just a graphic change and nothing more.
If Jeff started at the start of '24, it's going to be the start of '26 before you get something completely him.