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Don’t know the financials but I have to imagine that they realized cutting a few dudes and not bro flowing half of the east coast will help their bottom line.
Nike is probably tightening up on all their verticals anyways. Their cash cow basketball program likely underperformed due to COVID closing all of the indoor courts. Only black people and New Yorkers like their running shoes over Asics, so that probably didn’t make up the difference.
You obviously know absolutely nothing about running. I despise Nike and their running shoes but it would be a gigantic lie to say that they aren’t a top brand. Look at how dominate the Vaporfly next% and dragon fly are.
You have Runner’s sponsored by other companies wearing them in competition. Look no further than Great Britain’s marathon trials a month ago where Chris Thompson won wearing the Alphafly but is a pro for OnCloud. Or hell Nico Young wore the dragon fly during a 5000 meter event last weekend and painted the adidas three stripes on them.
Fam, of course they make high end shit, it’s very popular in races. Especially after the Vaporfly drama.
What I’m talking about is popularity amongst people who buy running shoes on a semi consistent basis and may do one or two big races a year just to stay in shape(which I would guess is where most of the running revenue comes from). The most common Nike trainers I see on trails are the Pegasus’, but those aren’t touching the amount of 40-50 year old white people wearing random Asics. Even in younger gentrifier crowds you’re going to see a mix of Hooka, Nike, Altra, Asics and Salomon (forgot about Brooks, them too).
From what I’ve seen - Nikes running line is way more popular in NYC, because they’re cool looking shoes in a pedestrian city.
All that to say, they aren’t covering the void made from the perceived difficult 2020 that Nike basketball had.