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A few questions:
- Is Mike Sinclair involved with Nike in any way? I tend to forget?
- Isn't this really strange timing? Nike wants "athletes" and now that skateboarding is going to the olympics and it will get major exposure, they're dropping the skateprogram? Weird.
- Also this statement which has nothing to with skating: The whole sneakerhead thing gets huuuuuuuuugely affected by what Nike sb puts out. Nike Sb dunks ALWAYS sell out immediately and if you look on stock X they'll some models probably will be up there with the most expensive sneakers ever. If Nike Sb gets cancelled it will be a MAJOR shift in the sneakercollecting world. Nike Sb dunks will only get more valuable ...
I think that the "rumor" is that there will be no more SB, so it would all be regular Nikes. So it would still be a safe space for sneakerheads, but without a huge team and 7 TM's.
Yeah, I don't think core skateboarding is significant to Nike's sales. What's important is the masses who might take light influence from different things and cultures. Nike's brand is now recognized by the masses as a part of skate culture and they can keep it up with a few big names.
Similar thing happened with Nike and golf. They made some innovative flashy looking clubs that would generate a lot of conversation. Manufacturing golf clubs was never gonna be significant to their business, but it was a way to inject their brand into the culture. Before, it would've been unfitting to wear Nike on the course or clubhouse, but now it's totally fine.
Weird buisness strategy. Well actually it isn't ...
They make huge teams to get the name out and when it's "established" they trim the fat and only keep the lean muscle.
I always wondered how they can afford (I know it's a huge company, but you get what I mean) to sponsor
that many skaters (flow and ams included). I know at least 10 people
personally that get free nike sb's.
Let's be honest, skateboarding is probably one of the lesser known "sport" in their roster and I'm sure they send the most shoes to skaters since they ruin them the fasted. It has to be a huge amount of money that got thrown at Nike SB.
Probably some bigshot marketing guy said the SB program costs way too much for what they get in return.
I know Youness since he was 5 years old, but I don't have the balls to ask him what's up with Nike ... I have a feeling he'll be dropped soon as wel :-/