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Dude digging Zion and Midler over Blake knows nothing how skateboarding influences the culture.
Man, I dont now, I dont see any skater who dresses like Nyjah or Zion, both dudes only brings hard work and impressive tricks, nothing more.
In other hand, a lot of skaters and young people dresses like Dylan Rieder, JB Gillet, Gino. Underground skate is more important for the culture than mainstream. Nike knows it and thats why you see many unkowledge dudes getting box.
Janoski before pro model was just an underground skater, now the world knows his model. I can tell you, Blake, Bobby and other are more important to Nike than Nyjah, and Nike knows it.
this is totally wrong. guys who think this way are the ones out of touch now
most kids, not just skaters, dress almost exactly like Zion and Alex Midler now. a random mash up of mall clothes, sports wear and big sneaker brands
and not just in America... like everywhere in the world. and especially in the part of America and the world where there are a lot of kids. I.e. like Florida. Zion dresses like every kid in Florida.
"underground" skateboarding is totally NOT important anymore. nobody give a fuck about Ginos push except 40+ old white men. all those folk hero guys should be thankful they were able to milk that shit for so long
Right, because no 28-39 year old skateboarders who buy Nikes dress like Gino, Blake C, Stefan, Alex Olsen or find those type of dudes more appealing than the MidlerJah skaters.
Also I'm pretty sure you're the one that brought Gino's push up and that you're missing the point here.
Both the Midler clones and cord wearing cool guys buy Nikes and accept Nike because of Nikes deliberate choice of representation in people
such as and like Gino +others I and others have mentioned.
The less mainstream / energy drink / SLS, more "underground" skater (of whom here we are talking about seems to be the ridiculously talented Blake) is absolutely important to Nike and their image.
Perhaps more so in their earlier days, yes, but the point remains.
It's almost laughable how obvious or deliberate some of their choices have been direct attempts at bolstering their legitimacy and acceptance. Only its not laughable at all because it worked/ works.
EDIT:
Full disclosure, I buy Nikes to walk, skate and chill in. Sb or not.