is nike cutting skate program soon?

[DCLOVE]

That dumb colorway is literally a mashup of materials/colors used on all the promodel nikes he’s had which is like 11 if you count the j-rod.

Y’all really too dumb to see that? Shits literally named “what the paul”... as in it’s basically a “what the” dunk 2.0


Nike started renewing contracts this past week. Expect Kader to be back in nikes in a month



Free max b

I would actually love it if he immediately quit adidas for nike. You know he would too. He didn’t want to go to adidas by the looks of all his clips in nikes and the 2 clips in adidas. He just wanted to get paid cause he’s and idiot who spent 70k on weed last year.

[Swithflip]

Never saw ge11 on team page now he is full on Hugo too.

[HORSES]

Max Palmer?

Max has never been on there. Neither have Caleb Barnett, Andrew Wilson or Nik Stain though.

Looks like Terps, Justin Brock & Fernando Bramsark are all off, joining Weiger & Willis Kimbel on the scrap heap.

[JA4]

Nike seem to be doing this in other markets too:

[matty_c]

Milder seems chill if he seems like a full on hungrycunt it’s probably cause he’s probably thinking what the fuck have I got to do here

He’s lowkey always done proper gnarly shit reckon they fucked up dropping him and zion
But I hope both get paid those cunts get buck particularly midler in the streets

[manysnakes]

Nike seem to be doing this in other markets too:

You know we could end the thread with this, but the speculation will continue indefinitely.

[toque]

Nike seem to be doing this in other markets too:

This is pretty interesting. Hard to see a strategy like this doing super well in skateboarding though. Stop giving boxes to all the hometown heroes and "cool" underground skaters and there's gonna be a backlash. The general public may think of Nyjah as the best skateboarder but they're probably wearing Jordans or running shoes, not buying his pro model. Kids that skate all day (and run through shoes) are gonna be bummed to see their favorites getting cut and start questioning their swoosh purchases. Maybe they'll just focus on converse as the home of the 'core' skaters or whatever 

[Esquivel]

^ So in between the cariumas, which other brands do you go for?

[Swithflip]

The cuts are fucking real, seems like the whole braziliam program  is of, and Fernando Granja (team manger and filmer) is of.

[Hevonen]

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Nike seem to be doing this in other markets too:

[close]

This is pretty interesting. Hard to see a strategy like this doing super well in skateboarding though. Stop giving boxes to all the hometown heroes and "cool" underground skaters and there's gonna be a backlash. The general public may think of Nyjah as the best skateboarder but they're probably wearing Jordans or running shoes, not buying his pro model. Kids that skate all day (and run through shoes) are gonna be bummed to see their favorites getting cut and start questioning their swoosh purchases. Maybe they'll just focus on converse as the home of the 'core' skaters or whatever

Does that really matter to nike though? According to a quick google search, Nike sold 780 million pairs of shoes in 2019. I have no idea how many shoes they sold for skating, but it can't be that significant. What they've achieved with skating imo is that now a person who is into a skater aesthetic can wear a Nike outfit and not feel like they're dressed to go jogging or something. They achieved the same thing with golf after a big push and then stepped back. Nike wants to be everywhere but they can't dominate every single core market because that's just too much work and they don't need to do it either because 90% of people aren't part of any core and don't put nearly as much thought into why they're gonna buy a certain brand as skaters do.

[assvogel]

Finnish NikeSB program got canned as well or at least the guy running it. Don't know what it means for riders like Eniz though or what will happen to the distribution, but I'd guess it will be the same across the globe.

[honey island]

The cuts are fucking real, seems like the whole braziliam program  is of, and Fernando Granja (team manger and filmer) is of.

i heard brazil has a tm purely just for the etnies marianas

[mooraga]

The cuts are fucking real, seems like the whole braziliam program  is of, and Fernando Granja (team manger and filmer) is of.

Southamerican team have been chopped off already; the Chilean program got cancelled 1-2 years ago.
Nike Sb Argentina its still going but can't believe exists cause those shoes go REALLY EXPENSIVE over there.

[MyUserName]

Reynolds recently talked about it in an interview and he was absolutely right: back in the day, a lot of us (myself included) hated the mega brands infiltrating skateboarding, but kids today don’t give a fuck. When I first started skating, I was told it’s better for skateboarding to support skater-owned brands, so I did. It just made sense. This new beautiful thing I discovered was mine, and I wanted to “protect” it.

I’m not going to sit here and debate right and wrong, people can buy whatever the fuck they want. But I’m genuinely curious and would love if someone could enlighten me: what changed? Why on earth was my generation so quick to reject outsider brands, but dudes today simply don’t care?

[Lisa96]

because the outsider brands became the most prevalent during their formative years

[Ghost Face]

90% of the shoes sold by Vans/Cons/Nike are NOT bought by skaters. and these brands know that. They don't need a skate program besides using it for marketing, good will and tax write offs in trips and production costs.

Nike could can the whole thing and hardly notice the loss in monetary value. Now image loss, that they might feel and that's why they'll keep a smaller team and mix it in with the other sports.

These smaller territories don't even have a column on their spreadsheets.

[HORSES]

Nice of them to give us one last video

[manysnakes]

Reynolds recently talked about it in an interview and he was absolutely right: back in the day, a lot of us (myself included) hated the mega brands infiltrating skateboarding, but kids today don’t give a fuck. When I first started skating, I was told it’s better for skateboarding to support skater-owned brands, so I did. It just made sense. This new beautiful thing I discovered was mine, and I wanted to “protect” it.

I’m not going to sit here and debate right and wrong, people can buy whatever the fuck they want. But I’m genuinely curious and would love if someone could enlighten me: what changed? Why on earth was my generation so quick to reject outsider brands, but dudes today simply don’t care?

I think that, in large part, younger kids are much more aware of being marketed to, and are less impressed by who is sponsored by what, except insofar as that person “secured their bag”. Brands are everywhere and they’re all more or less equally shitty, so may as well get the ones that look good or will impress your friends.

[Double Thick Filbert]

So pretty much nike's new CEO and president came in and said fuck skateboarding and now kader has no money for blunts

[fs1/2cab]

Reynolds recently talked about it in an interview and he was absolutely right: back in the day, a lot of us (myself included) hated the mega brands infiltrating skateboarding, but kids today don’t give a fuck. When I first started skating, I was told it’s better for skateboarding to support skater-owned brands, so I did. It just made sense. This new beautiful thing I discovered was mine, and I wanted to “protect” it.

I’m not going to sit here and debate right and wrong, people can buy whatever the fuck they want. But I’m genuinely curious and would love if someone could enlighten me: what changed? Why on earth was my generation so quick to reject outsider brands, but dudes today simply don’t care?

I can only speak for myself (30 years old) but I hated every sport I ever tried. Skateboarding was never a sport for me, more like a way to express yourself. When I started skating, I mostly hung around with punks, goths and similar subcultures (terrible word, I know, but you get the point) that wasn't seen as cool as the soccer crowd for example.

It feels like kids nowadays see skating as a sport, just like soccer. And it attracts not only the outsiders, socially awkward kids anymore. It attracts all kinds of kids. Well at least those, who don't pick up a scooter.

[rawbertson.]

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Reynolds recently talked about it in an interview and he was absolutely right: back in the day, a lot of us (myself included) hated the mega brands infiltrating skateboarding, but kids today don’t give a fuck. When I first started skating, I was told it’s better for skateboarding to support skater-owned brands, so I did. It just made sense. This new beautiful thing I discovered was mine, and I wanted to “protect” it.

I’m not going to sit here and debate right and wrong, people can buy whatever the fuck they want. But I’m genuinely curious and would love if someone could enlighten me: what changed? Why on earth was my generation so quick to reject outsider brands, but dudes today simply don’t care?

[close]

I think that, in large part, younger kids are much more aware of being marketed to, and are less impressed by who is sponsored by what, except insofar as that person “secured their bag”. Brands are everywhere and they’re all more or less equally shitty, so may as well get the ones that look good or will impress your friends.

Roger from the 9 club said he thinks "a lot of skate shoe companys pumped out shitty shoes for awhile, and nike adidas nb started making really really good skate shoes" i am not 100% sure if he is referring to the really shitty models that didnt sell well (really experimental/hyphy ones) or if he just means in general.

i dont think that statement is super off point though. most skate shoes did suck in retrospect. putting on accels after not wearing them for like 10 years felt fucked up man. i was like wow how did i skate in these. vans suck. they are budget shoes like accel. going into ~2010 the busenitz was such a better shoe than anything else that ws on the market. nike fans loved those janoskis or whatever. New Bals are the best skate shoe i have ever had though free.

idk fuck nike child labor shit. im not gonna sit and pretend that adidas or nb is made by chill pros in cali but i know they hold their factories to higher standard than nike. i dont tihkn the shoes are that hot either but thats just my opinion. i dont like most of their skaters either dashawn and KB are the main guys i like from there idk i just cant get behind it

[KGB]

Milder seems chill if he seems like a full on hungrycunt it’s probably cause he’s probably thinking what the fuck have I got to do here

He’s lowkey always done proper gnarly shit reckon they fucked up dropping him and zion
But I hope both get paid those cunts get buck particularly midler in the streets

Midler the dildler is sporting Adidas in the Rome Practice sessions

[Senrud]

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Reynolds recently talked about it in an interview and he was absolutely right: back in the day, a lot of us (myself included) hated the mega brands infiltrating skateboarding, but kids today don’t give a fuck. When I first started skating, I was told it’s better for skateboarding to support skater-owned brands, so I did. It just made sense. This new beautiful thing I discovered was mine, and I wanted to “protect” it.

I’m not going to sit here and debate right and wrong, people can buy whatever the fuck they want. But I’m genuinely curious and would love if someone could enlighten me: what changed? Why on earth was my generation so quick to reject outsider brands, but dudes today simply don’t care?

[close]

I think that, in large part, younger kids are much more aware of being marketed to, and are less impressed by who is sponsored by what, except insofar as that person “secured their bag”. Brands are everywhere and they’re all more or less equally shitty, so may as well get the ones that look good or will impress your friends.

[close]

Roger from the 9 club said he thinks "a lot of skate shoe companys pumped out shitty shoes for awhile, and nike adidas nb started making really really good skate shoes" i am not 100% sure if he is referring to the really shitty models that didnt sell well (really experimental/hyphy ones) or if he just means in general.

i dont think that statement is super off point though. most skate shoes did suck in retrospect. putting on accels after not wearing them for like 10 years felt fucked up man. i was like wow how did i skate in these. vans suck. they are budget shoes like accel. going into ~2010 the busenitz was such a better shoe than anything else that ws on the market. nike fans loved those janoskis or whatever. New Bals are the best skate shoe i have ever had though free.

idk fuck nike child labor shit. im not gonna sit and pretend that adidas or nb is made by chill pros in cali but i know they hold their factories to higher standard than nike. i dont tihkn the shoes are that hot either but thats just my opinion. i dont like most of their skaters either dashawn and KB are the main guys i like from there idk i just cant get behind it

I think it also depends when you started skateboarding/ became aware of the industry. If you're in your 30s or older there was a time when Nike and Adidas were still viewed as the outsiders or the new guys, but at this point the bigger corporations have been in the the game for 20+ years. Gonz has been on adidas since '98. Granted their programs started small and grew, but point is, WE knew a time when these companies weren't part of the core group, most kids skating today don't. It's also just the wheel of trends and what popular culture has been for the last 10+ years or whatever. Skateboarding went from a punk/outsider activity and grew in acceptability, so that section of the pool got diluted with all the new blood that had never really viewed themselves or skateboarding as outcasts. Also, in the trend wheel you can only stay Piss Drunk and punk rock for so long before the wheel keeps turning and you end back at athletic inspired technical skate shoes, Nautica and Hilfiger jeans. So, you know, hard to make a fit work with emerica Laced and some wind pants or whatever.

[Kombuch-A-Holic]

So pretty much nike's new CEO and president came in and said fuck skateboarding and now kader has no money for blunts

Am I missing the joke or something? I though Kader was on Adidas. And how tf get/blow 70K on weed! wow.

[RichardBarkley]

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So pretty much nike's new CEO and president came in and said fuck skateboarding and now kader has no money for blunts

[close]

Am I missing the joke or something? I though Kader was on Adidas. And how tf get/blow 70K on weed! wow.

I didn't the 70k bit is true

[Witcheshit]

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Max Palmer?

[close]

Max has never been on there. Neither have Caleb Barnett, Andrew Wilson or Nik Stain though.

Looks like Terps, Justin Brock & Fernando Bramsark are all off, joining Weiger & Willis Kimbel on the scrap heap.

Damn. Now this site in Brocks ig bio makes sense. https://www.sbcareerdevelopment.com/ Same with Dani Lebron and Erik J Pettersson.  :'(

[jakeumms]

^Yo those headshots. They all look so bummed

[urbneathme]

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Max Palmer?

[close]

Max has never been on there. Neither have Caleb Barnett, Andrew Wilson or Nik Stain though.

Looks like Terps, Justin Brock & Fernando Bramsark are all off, joining Weiger & Willis Kimbel on the scrap heap.

[close]

Damn. Now this site in Brocks ig bio makes sense. https://www.sbcareerdevelopment.com/ Same with Dani Lebron and Erik J Pettersson.  :'(

made possible with the help of nike sb apparently though

[Atiba Applebum]

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Max Palmer?

[close]

Max has never been on there. Neither have Caleb Barnett, Andrew Wilson or Nik Stain though.

Looks like Terps, Justin Brock & Fernando Bramsark are all off, joining Weiger & Willis Kimbel on the scrap heap.

[close]

Damn. Now this site in Brocks ig bio makes sense. https://www.sbcareerdevelopment.com/ Same with Dani Lebron and Erik J Pettersson.  :'(

[close]

made possible with the help of nike sb apparently though

Yeah this seems like a positive thing SB is doing to give skaters a way to transition from being pro. There’s only so many TM spots out there

[KGB]

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Max Palmer?

[close]

Max has never been on there. Neither have Caleb Barnett, Andrew Wilson or Nik Stain though.

Looks like Terps, Justin Brock & Fernando Bramsark are all off, joining Weiger & Willis Kimbel on the scrap heap.

Uh no. Willis Kimbel is def not off Nike.