Judging by their Harry Potter collab this will be some nasty shit.
DC fucked up the Bob's Burger collab too. I really wonder who is in charge of the these collab designs lately. It's as if 15-year-old interns are submitting the final docs and Barney Rubble is approving them.
Long rant about licensing IP and speculation:
As far as art goes. Assets have to be approved by the owner of the the IP. Often Times the IP owner will provide the stock images, because of this, it's not uncommon to see the same imagery repeated like how the BBDC uses the same deconstructed burger stack imagery as the Habitat collection did. If DC had to pay a licensing fee + percentage to FOX then maybe they didn't also want to pay another artist to do concept work, when it can be potentially refused by FOX.
So I guess Fox more strict with how their IP can be interpreted than NBCUniversal or Viacom. which is dumb, because Bob is certainly no Spongebob or Harry Potter. If not that, then DC didn't want to invest more time/money into this than necessary. It was probably an easy win to up their cache with other IP holders so they can try for bigger IP in the future. Bob's burger while not the biggest show is a pretty well-known IP. DC doesn't have a lot of corpo IP deals under their belt. They could use this to petition Fox for a Simpsons collab or go somewhere else and be like LOOK WE DID BOBS BURGERS! You know that show right? Of course, this is speculation.
Clearly, you see more effort(money) is put into a Vans project, which is why it stands out more, good or bad.
When I worked in Toys(6 years ago now) I tried to get the licenses for a few IP for our Asian Branch. At the time I would throw in whatever product category I could. I would always put skateboards on the list of categories. Most IP don't give a shit as long as you can't make them look bad. They get their guarantee plus a percentage and benefit from whatever marketing you do.
Anyway, Jay Howell the original character designer for bob's burgers has done art in the skate industry several times. I assume he skates. If bob burgers wanted to do a collab and not make it so
meh they could have brough him back
