What level of autonomy do we think Borra has there these days?
As not the majority-stake owner, seems he'd have to clear any marketing/events/literally anything that spends money with someone, right? Show some data? I'm not their target demo by decades now, but I can't imagine much positive growth trajectory in their viewership/engagement/revenue.
At the very least, Hypebeast should hire some sort of Borra gatekeeping consultant.