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Either people are lobotomized or you're conflating propaganda with corporate advertising.
Corporate advertising is a form of propaganda, but the end goal isn't to turn people gay, but to cynically appeal to progressive values only through representation. Showing gay people exist is the lowest bar to clear and does nothing really for gay rights other than to say "gay people love old navy too!"
Pointing out the hollow gesture of corporate diversity in advertising is not what anyone means when they use the term “LGBTQ propaganda” or “the gay/trans agenda.”
Idk ive see ALOT of people online use the terms anytime theres talk of making previously straight fictional characters gay or introducing a gay or trans characters to shows and movies
People really do have problems with conflating representation with propaganda
Some are just ignorant and parroting talking points, see dynamics change and cant accurately decipher the nuances of societal attitudes changing, others are being purposely deceitful
I get what you're saying, but they are doing two different things and they are used differently.
Like Alan pointed out, “LGBTQ propaganda” or “the gay/trans agenda” are terms used by anti-LGBTQ people who think that ANY representation of LGBTQ people is an attempt to "make kids gay" or bring on the collapse of modern civilization or whatever. They're terms designed to vilify LGBTQ people and accuse them of being predatory or evil. It's not what people say when pointing out pinkwashing. Sure, people will say it when they see brands showing support for Pride, but the people who say “LGBTQ propaganda” or “the gay/trans agenda” aren't pointing out the fact that brands are cynically and shallowly supporting the LGBTQ community. They're saying that there's an evil conspiracy by the gays to corrupt young minds and it's so effective, that now brands have to support it or they'll get cancelled.
Mainly, “LGBTQ propaganda” or “the gay/trans agenda” are terms used by people who are at best, uncomfortable with homosexuality or at worst are out-and-out bigots.