So, Ellington and Herman wanted to start a shoe company that makes loafers called Hours, but E wanted them to be $400 and H wanted them to be $60 so they had to start two completely separate companies? And E has a pro shoe with Li Ning at the same time, which is pretty much half way in between those price points. He should have just had Li Ning make a loafer too, and called the "ours" to really make it all as confusing as possible.