There were some really strong rumours about Tom on Primitive last year. While I don't necessarily see him fit seemlessly there, I want him to get paid.
So, what I was trying to say, is Primitive's roster getting big enough for them to have a sister company a la Girl/Choc and AWS/Habitat? Making the other one a bit more offbeat and spearheaded by Franky and Tom?
I'm sort of surprised none of the Atlantic Drift guys ended up on Palace. While Isle was still viable I could see them not wanting to poach Jensen's company, but if everyone has left, a bit surprised they didn't reach out (unless some of the Atlantic Drift guys didn't want to leave Supreme).
Primitive has the riders for a 2nd team, and I think they were originally gonna do one with Shane. But, I wonder if they have anyone who could head up that 2nd project and make it feel unique. Like if April was a sister company Primitive, it's basically the same brand image. Whereas the successful sister brands like Habitat, Chocolate, Anti-Hero and Hockey were able to really carve out their own and unique brand image.