Grew up a huge Toy Machine fan and always loved Ed, but yeah, the weird IG stuff is definitely worthy of criticism. And whenever I see comments challenging it he tends to only reply about the legality of it rather than the morality. I remember one instance he posted about someone at the pier freaking out on him and calling him a creep to his face and he seemed completely incapable of understanding why someone would react that way.
Also I dunno how much involvement he had in this, but when Toy collaborated with a known rapist and got called on it, they couldn't have fumbled their reaction worse than they did. A chimp could have handled that PR better than they did.