Simple Magic: A weekly newsletter about skateboarding and other stuff

[Simple Magic]

Expand Quote

Here we are again. This week, The Berrics is... back? Alexis Ramirez continues to be very good at skateboarding, and the hunt for a more elusive style of NBD.

https://simplemagic.substack.com/p/intimate-close-up-of-a-skateboarder

Thanks for reading and have a nice weekend.

[close]

Colonoscopy vid leading into fullpipe footage made me laugh. That's the intro for Salba's next (only?) video part.

Marriage footage is surreal as well. I didn't see Soundtrack so that was new to me. I don't totally know the point of putting it in a skate vid, but I'm not hating.

Perfect Salba opener. Would assume he's already got that b-roll somewhere. After writing that, I had a flashback to a transition like that being done in an Antihero video or something similar, but couldn't find it.

A life hammer amidst the skate hammers.

Thanks for reading!

[Simple Magic]

In a twist I'm sure most didn't see coming, it seems that World Skate, skateboarding's Olympic governing body, does not have skateboarders' best interests at heart.

https://simplemagic.substack.com/p/world-skate-what-are-you-doing

Thanks for reading and have a good week.

[Simple Magic]

Once again, Friday is here. So is this thing. This week, odes to Osiris alums Yankou and Lutzka, core signature moves, and more.

https://simplemagic.substack.com/p/a-kid-a-board-a-dream-simply-ranked

Thanks for reading and have a nice weekend.

[funeral_tuxedo]

Here we are again. This week, The Berrics is... back? Alexis Ramirez continues to be very good at skateboarding, and the hunt for a more elusive style of NBD.

https://simplemagic.substack.com/p/intimate-close-up-of-a-skateboarder

Thanks for reading and have a nice weekend.

@Simple Magic these just keep getting better
Alan Rickman skate video reviews had me laughing and the piece on Cody McEntire (aka the racist human bobblehead) had me semi-hoping that the dude chokes on a toothpick.

[Simple Magic]

Expand Quote

Here we are again. This week, The Berrics is... back? Alexis Ramirez continues to be very good at skateboarding, and the hunt for a more elusive style of NBD.

https://simplemagic.substack.com/p/intimate-close-up-of-a-skateboarder

Thanks for reading and have a nice weekend.

[close]

@Simple Magic these just keep getting better
Alan Rickman skate video reviews had me laughing and the piece on Cody McEntire (aka the racist human bobblehead) had me semi-hoping that the dude chokes on a toothpick.

I appreciate you reading the thing!

[Simple Magic]

Friday. Here we are. Dwindle's hollowing, Berra's beef, #airwalkpartners, and more are discussed within.

https://simplemagic.substack.com/p/hot-industry-goss-edition-simply

Thanks for reading and have a nice weekend.

[swellbowed]

Friday. Here we are. Dwindle's hollowing, Berra's beef, #airwalkpartners, and more are discussed within.

https://simplemagic.substack.com/p/hot-industry-goss-edition-simply

Thanks for reading and have a nice weekend.

Great read! Thanks as always

[Simple Magic]

Expand Quote

Friday. Here we are. Dwindle's hollowing, Berra's beef, #airwalkpartners, and more are discussed within.

https://simplemagic.substack.com/p/hot-industry-goss-edition-simply

Thanks for reading and have a nice weekend.

[close]

Great read! Thanks as always

Appreciate you reading the thing!

[Simple Magic]

We've made it. It's Friday. Here's this thing again. This week, Lil Wayne is skateboarding's first triple pro, Farrar/Boyle/Praman go PRO AD (Another Day), spitballing some new trends, and more.

https://simplemagic.substack.com/p/an-unprecedented-triple-pro-simply

Thanks for reading and have a nice weekend.

[Jean-Ralphio Zaperstein]

gorpy skater core

[Simple Magic]

gorpy skater core

Gorpy era is upon us

[DVstorm_chaser]

Pretty sure all Ams on KROOKED and REAL do not get paid. It is possible that they give their Ams an incentive when they film a video part, but thats speculation. These skaters should be compensated, especially when their names are attached to the branding of the video like you pointed out. DLX and other brands in the industry seem to rely heavily on their team riders shoe sponsors to pick up the tabs on travel for the production of these videos as well. Selling products to Zumiez must not be as lucrative as one would think for DLX to be able to take care of the Ams on their teams. Maybe it is time for them to open up direct to consumer online? They have prided themselves for not doing so for many years now, yet still selling to Zumiez which one would think competes with the "core" shops.

Enjoy your weekly perspective on skate, Thanks.

[Simple Magic]

Pretty sure all Ams on KROOKED and REAL do not get paid. It is possible that they give their Ams an incentive when they film a video part, but thats speculation. These skaters should be compensated, especially when their names are attached to the branding of the video like you pointed out. DLX and other brands in the industry seem to rely heavily on their team riders shoe sponsors to pick up the tabs on travel for the production of these videos as well. Selling products to Zumiez must not be as lucrative as one would think for DLX to be able to take care of the Ams on their teams. Maybe it is time for them to open up direct to consumer online? They have prided themselves for not doing so for many years now, yet still selling to Zumiez which one would think competes with the "core" shops.

Enjoy your weekly perspective on skate, Thanks.

I thought DLX AMs did get paid, but now that you say that, I'm not actually sure. If not, they certainly should be (as all AMs should). And if that's the case and it takes some restructuring of their business model to get there, you'd hope that'd be something that would be entertained. Being an "independent contractor" is rough going in this business.

Thanks for reading the thing.

[Simple Magic]

Spent an excessive amount of time trying to trace the origin of those bootleg Bobby Puleo skateboards. I talked to everyone from the Chinese sporting goods manufacturer who makes them, the people behind Infamous Skateboards whose graphics were originally ripped off, to Puleo himself.

https://simplemagic.substack.com/p/bobby-bolang-and-those-bootleg-boards

Thanks for reading and have a good week.

[freddiethreepwood]

Spent an excessive amount of time trying to trace the origin of those bootleg Bobby Puleo skateboards. I talked to everyone from the Chinese sporting goods manufacturer who makes them, the people behind Infamous Skateboards whose graphics were originally ripped off, to Puleo himself.

https://simplemagic.substack.com/p/bobby-bolang-and-those-bootleg-boards

Thanks for reading and have a good week.

Stellar.

[Simple Magic]

Expand Quote

Spent an excessive amount of time trying to trace the origin of those bootleg Bobby Puleo skateboards. I talked to everyone from the Chinese sporting goods manufacturer who makes them, the people behind Infamous Skateboards whose graphics were originally ripped off, to Puleo himself.

https://simplemagic.substack.com/p/bobby-bolang-and-those-bootleg-boards

Thanks for reading and have a good week.

[close]

Stellar.

Appreciate you reading the thing.

[Madam, I'm Adam]

Code: [Select]

Spent an excessive amount of time trying to trace the origin of those bootleg Bobby Puleo skateboards. I talked to everyone from the Chinese sporting goods manufacturer who makes them, the people behind Infamous Skateboards whose graphics were originally ripped off, to Puleo himself.

https://simplemagic.substack.com/p/bobby-bolang-and-those-bootleg-boards

Thanks for reading and have a good week.

Great job on this. Some of the best skate journalism I’ve read in a while, you put in work. Still wonder if Bobby has a chance with a lawsuit, as they’re making money selling product with his name on it.

[Simple Magic]

Code: [Select]

Expand Quote

Spent an excessive amount of time trying to trace the origin of those bootleg Bobby Puleo skateboards. I talked to everyone from the Chinese sporting goods manufacturer who makes them, the people behind Infamous Skateboards whose graphics were originally ripped off, to Puleo himself.

https://simplemagic.substack.com/p/bobby-bolang-and-those-bootleg-boards

Thanks for reading and have a good week.

[close]

Great job on this. Some of the best skate journalism I’ve read in a while, you put in work. Still wonder if Bobby has a chance with a lawsuit, as they’re making money selling product with his name on it.

Thanks for reading! Yeah, I'm not sure. It seems like a long shot, but you never know. There could be some Bolang bucks to collect.

[Simple Magic]

Friyay Friday is here. This week we're talking about Am Scramble, a moral dilemma, using technology to rectify bail shots, and more.

https://simplemagic.substack.com/p/bailgpt-simply-ranked

Thanks for reading and have a nice weekend.

[Simple Magic]

Friday. This thing. Mhm. Talking about potentially petty tres, World Champs, federal forfeiture flips, and more.

https://simplemagic.substack.com/p/like-kronk-through-an-hourglass-simply

Thanks for reading and have a nice weekend.

[Simple Magic]

A review of product reviews as a way to explore the psyche of the skateboarder as a consumer. Or something like that.

https://simplemagic.substack.com/p/simple-magics-official-product-review

Thanks for reading and have a good week.

[Simple Magic]

Friday, once again, you are here. Today the undisputed global ranking of glasses-wearing skateboarders is updated, Tom and Austyn have some shoes, who's Shmoo? And more.

https://simplemagic.substack.com/p/simple-magics-pound-for-pound-1-four

Thanks for reading and have a nice weekend.

[Steely Daniel]

Lol the Golden Spectacles! I love it. As a fellow spectacled skater, I can appreciate that list.

[Simple Magic]

Lol the Golden Spectacles! I love it. As a fellow spectacled skater, I can appreciate that list.

Thanks for reading the thing! May our lenses forever remain smudge-free

[Simple Magic]

Friday, hello. This week, learn about the "proprietary value creation process" used by the private equity firm that owns Dwindle, read some Leo Romero hagiography, and a setup up gets rated.

https://simplemagic.substack.com/p/proprietary-value-creation-process

Thanks for reading and have a nice weekend.

[notinternetfamous]

Friday, hello. This week, learn about the "proprietary value creation process" used by the private equity firm that owns Dwindle, read some Leo Romero hagiography, and a setup up gets rated.

https://simplemagic.substack.com/p/proprietary-value-creation-process

Thanks for reading and have a nice weekend.

really enjoyed reading your writing on the Leo Skater part!

[Simple Magic]

Expand Quote

Friday, hello. This week, learn about the "proprietary value creation process" used by the private equity firm that owns Dwindle, read some Leo Romero hagiography, and a setup up gets rated.

https://simplemagic.substack.com/p/proprietary-value-creation-process

Thanks for reading and have a nice weekend.

[close]

really enjoyed reading your writing on the Leo Skater part!

Appreciate you reading the thing!

[Simple Magic]

Yes, Friday. Here we are. We're talking Foundation's "Whippersnappers," C1RCA stumbling back to life, SK8PES, and more.

https://simplemagic.substack.com/p/selling-brimstone-to-the-damned-simply

Thanks for reading and have a nice weekend.

[Simple Magic]

Friday, you again. This week, a look at the compelling art of slalom skateboarding, Berra just askin' questions, the tastiest brand collabs, and more.

https://simplemagic.substack.com/p/weaving-in-and-out-of-history-simply

Thanks for reading and have a nice weekend.

[notinternetfamous]

The “GENESIS 3 Burger” highlights what’s always missing from the brand collab: flavour

so good haha