Has anyone ever broken down SOTY sponsors at the time they won SOTY? I was curious so I took a stab at it. I'm not saying this is
100% accurate, but, I think it's
fairly close. Let me know if there are any glaring mistakes/omissions, just thought some of these observations were interesting.
Thrasher Magazine Skater of the Year winners 1990 - 2020SOTY details breakdown below is meant to reflect details at time of winning SOTY.Initial Observations- 29 unique SOTYs over 31 years (Danny Way and Chris Cole won twice over the 31 years).
- 26 out of 32 winners rode for trucks poured at Ermico Foundry* in San Francisco, distributed heavily and solely (at one point) by
DLX at time of winning SOTY.
- 19 out of 31 winners rode for Spitfire Wheels, a DLX wheel brand at time of winning SOTY.
- 22 SOTYs were born in the USA
- Avg. age of SOTY at time of winning is 23 with Danny Way being the youngest (17) and AVE being the eldest (37) SOTY recipient.
- Since I was already gathering the age of SOTY, I have an excel script that will also show me the zodiac sign, just did this for fun,
maybe Puleo can do something with this info lol. FWIW, there is a tie of 5 Scorpios and 5 Sagittarius SOTYs and 0 Leo SOTYs
(with the exception of Leo Romero).
SOTY winners are listed below by year, name, country of origin, age, zodiac sign, sponsors & Thrasher Magazine Editorat time of SOTY/b]———————————— Kevin Thatcher ♎ era ———————————— • 1990: Tony Hawk - USA - 22 ♉ - Powell, Tracker Trucks, Airwalk Shoes - Announced: February 1992 issue**
• 1991: Danny Way - USA - 17 ♈ - Blind, Independent Trucks, Speed Wheels - Announced: February 1992 issue**
• 1992: John Cardiel - USA - 19 ♐ - Black Label, Independent Trucks, Spitfire Wheels - Announced: April 1993 issue
———————————— Jake Phelps ♎ era ———————————— • 1993: Salman Agah - USA - 21 ♋ - Real, Independent Trucks, Spitfire Wheels, Vans Shoes - Announced: February 1994 issue
• 1994: Mike Carroll - USA - 19 ♍ - Girl, Venture Trucks, Spitfire Wheels, Vans Shoes - Announced: March 1995 issue
• 1995: Chris Senn - USA - 23 ♐ - Adrenaline, Venture Trucks, Spitfire Wheels, Emerica Shoes - Announced: March 1996 issue
• 1996: Eric Koston - THA - 21 ♉ - Girl, Orion Trucks, Spitfire Wheels, ‘eS Shoes - Announced: March 1997 issue
• 1997: Bob Burnquist - BRA - 21 ♎ - Anti-Hero, Independent Trucks, Spitfire Wheels, ‘eS Shoes - Announced: April 1998 issue
• 1998: Andrew Reynolds - USA - 20 ♋ - Birdhouse, Independent Trucks, Emerica Shoes - Announced: April 1999 issue
• 1999: Brian Anderson - USA - 23 ♊ - Toy Machine, Independent Trucks, Spitfire Wheels, Axion Shoes - Announced: April 2000 issue
• 2000: Geoff Rowley - ENG - 24 ♋ - Flip, Fury Trucks, Ricta Wheels, Vans Shoes - Announced: April 2001 issue
• 2001: Arto Saari - FIN - 20 ♐ - Flip, Fury Trucks, Ricta Wheels, ‘eS Shoes - Announced: 12/10/2001
• 2002: Tony Trujillo - USA - 20 ♍ - Anti-Hero, Independent Trucks, Spitfire Wheels, Vans Shoes, Fourstar Clothing - Announced: 12/07/2002
• 2003: Mark Appleyard - CAN - 21 ♏ - Flip, Thunder Trucks, Ricta Wheels, Circa Shoes - Announced: 12/20/2003
• 2004: Danny Way - USA - 30 ♈ - Alien Workshop, Independent Trucks, Bones Wheels, DC shoes, Bones bearings - 2x winner - Announced: 12/18/2004
• 2005: Chris Cole - USA - 23 ♓ - Zero, Thunder Trucks, Spitfire Wheels, Fallen Shoes - Announced: 12/16/2005
• 2006: Daewon Song - KOR - 31 ♓ - Almost, Tensor Trucks, Spitfire Wheels, DVS shoes, Andale Bearings - Announced: 12/15/2006
• 2007: Marc Johnson - USA - 30 ♒ - Chocolate, Thunder Trucks, Spitfire Wheels, Lakai Shoes - Announced: 01/18/2008
• 2008: Silas Baxter-Neal - USA - 25 ♏ - Habitat, Thunder Trucks, Spitfire Wheels, Adidas Shoes - Announced: 12/15/2008
• 2009: Chris Cole - USA - 27 ♓ - Zero, Thunder Trucks, Spitfire Wheels, Fallen Shoes, Bones Bearings - 2x winner - Announced: 12/06/2009
• 2010: Leo Romero - USA - 24 ♐ - Toy Machine, Independent Trucks, Pig Wheels, Emerica Shoes, Bronson Speed Co., - Announced: 11/24/2010
• 2011: Grant Taylor - USA - 20 ♏ - Alien Workshop, Independent Trucks, Spitfire Wheels, Nike SB, Volcom, Stratosphere, Modus - Announced: 11/23/2011
• 2012: David González - COL - 22 ♍ - Flip Skateboards, Independent Trucks, Ricta Wheels, Globe Shoes, Rockstar Energy, Mob, Onboard Shop - Announced: 12/05/2012
• 2013: Ishod Wair - USA - 22 ♏ - Real, Thunder Trucks, Spitfire Wheels, Nike SB, Bronson Speed Co. - Announced: 12/09/2013
• 2014: Wes Kremer - USA - 25 ♐ - SK8Mafia, Royal Trucks, Spitfire Wheels, DC Shoes, DC Apparel,, Paradox Grip - Announced: 12/14/2014
• 2015: Anthony Van Engelen - USA - 37 ♏ - Fucking Awesome, Independent Trucks, Spitfire Wheels, Vans Shoes, Vans Apparel - Announced: 12/08/2015
• 2016: Kyle Walker - USA - 22 ♑ - Real, Thunder Trucks, Spitfire Wheels, Vans Shoes, Volcom, Happy Hour, Shake Junt - Announced: 12/05/2016
• 2017: Jamie Foy - USA - 21 ♊ - Deathwish, Spitfire Wheels, Thunder Trucks, Diamond Footwear, Shake Junt, Bronson, Red Bull - Announced: 12/07/2017
• 2018: Tyshawn Jones - USA - 20 ♑ - Fucking Awesome, Thunder Trucks, Spitfire Wheels, Adidas Shoes, Supreme, Hardies Hardware, New Era - Announced: 12/15/2018
———————————— Michael Burnett ♍ era ———————————— • 2019: Milton Martinez - ARG - 28 ♈ - Creature, Independent Trucks, OJ Wheels, Converse Shoes, Bronson - Announced: 12/06/2019
• 2020: Mason Silva - USA - 24 ♎ - Real, Spitfire Wheels, Independent Trucks, Nike SB, HUF, MOB, Bronson - Announced: 12/16/2020
• 2021: Mark Suciu - USA - 29 - ♌️ - Adidas, Habitat, Spitfire Wheels, Thunder Trucks, RVCA, Jessup, Atlas Skateshop - Announced: 12/08/2021
SOTY Sponsor BreakdownTrucks- 14 winners rode for Independent at time of winning SOTY
- 10 winners rode for Thunder at time of winning SOTY
- 2 winners rode for Venture at time of winning SOTY
- 2 winners rode for Fury Trucks at time of winning SOTY
- 1 winner rode for Tracker at time of winning SOTY
- 1 winner rode for Orion at time of winning SOTY
- 1 winner rode for Royal at time of winning SOTY
Wheels- 22 winners rode for Spitfire wheels at time of winning SOTY
- 4 winners rode for Ricta at time of winning SOTY
- 2 winners rode for NHS wheels (Santa Cruz Speed Wheels & OJ) at time of winning SOTY
- 1 winner rode for Bones wheels at time of winning SOTY
- 1 winner rode for Pig wheels at time of winning SOTY
Boards- 4 winners rode for Real at time of winning SOTY
- 4 winners rode for Flip at time of winning SOTY
- 2 winners rode for Anti-Hero at time of winning SOTY
- 2 winners rode for Toy Machine at time of winning SOTY
- 2 winners rode for Girl at time of winning SOTY
- 2 winners rode for Fucking Awesome at time of winning SOTY
- 2 winners rode for Alien Workshop at time of winning SOTY
- 2 winners rode for Habitat at time of winning SOTY
- Zero Skateboards was represented twice with Chris Coles winning in 2005 & 2009.
- The other winners included 1 winner riding for the following brands: Adrenalin, Almost, Blind, Black Label, Birdhouse, Chocolate, Creature, Deathwish, Plan B, Powell, and Sk8 Mafia at time of winning SOTY.
Shoes- 6 winners rode for Vans at time of winning SOTY
- 3 winners rode for ‘eS at time of winning SOTY
- 3 winners rode for Emerica at time of winning SOTY
- 3 winners rode for NikeSB at time of winning SOTY
- 3 winners rode for Adidas at time of winning SOTY
- 2 winners rode for DC Shoes at time of winning SOTY
- The other winners included 1 winner riding for the following brands: Airwalk, Axion, Circa, Converse, Diamond Footwear, DVS, Fallen, Globe, and Lakai at time of winning SOTY.
*Danny Way & Cardiel wore Vans all through their winning year but were never officially sponsored by Vans Vans finally sponsored Cardiel in 1996. https://www.vans.com/team/skate/john-cardiel.htmlMuch thanks to the following resources for information, fact checking and inspiration: The Chromeball Incident, Vert Is Dead, Boil The Ocean, SurferToday, #skatetwitter & all of the Slap pals!
A very special thanks to the Thrasher editors over the years, here are a few special issues of note honoring the previous editors:
• Kevin Thatcher -
https://www.thrashermagazine.com/articles/talking-ed-kevin-thatcher-interview/• Jake Phelps -
https://www.thrashermagazine.com/articles/jake-phelps-lifetime-retrospective/• Michael Burnett -
https://www.thrashermagazine.com/articles/trash/burndog-interview/* Independent was made in USA at Ermico Foundry until 2017 at which point they moved the mold & die to China. The trucks are assembled in the USA. It is believed that Thunder and Venture appear to still be made at Ermico Foundry.** Barely mentioned in the mag despite the cover copy for Skater Of The Year. Both SOTY recipients were mentioned in the Trash section and it was mentioned that the winners were chosen via “Reader’s Poll”.