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I think Burnett makes too much money.
Why wouldn’t he deserve a six figure salary. He’s running the top media company in skateboarding. The Vitellos surely want to take care of him so he doesn’t start his own imprint.
He’s the editor of the magazine. I don’t know that he’s involved in the video/internet side of things. He gets paid commensurate to his position. Depends what end of 6 figures we’re taking about. 200k isn’t that big of a pay for what he does, but 800k would obviously be.
Also, you VASTLY overrate his influence and the power of print media if you think the Vitellos have any fear of him starting his own magazine. Nothing he’s does will ever compete with the brand name Thrasher and if he goes, Sieben or someone (not like there aren’t a bunch of ex-skate mag editors around) can slide into place. He’s a steady hand, that’s all.
I didn’t say print media. The mag and the youtube channel and website are all a coordinated effort Burnett oversees. It’s all under the Thrasher umbrella. And yeah, I think if Burnett left he’d start his own thing and take some folks with him. Obviously it would be closer to what Jaime Owens is doing than the merch empire Thrasher’s built. But that’s not in the interest of the Vitellos who as you say want a steady hand running shit.
Hmm well I don’t think Burnett is loved in that way, but maybe that’s just my perception of the dude. Judging from the masthead (just happened to get a new issue today) it looks like Cole Matthews is in charge of all the video/media, so I don’t really know how everything works out.
Basically, the Thrasher brand name is too strong for any actual competitor to worry Thrasher. Even Transworld couldn’t really make a dent. Burnett could def do something in the Closer space, but I can’t see how he’d siphon anything significant.
I think Burnett is paid well for what he’s doing. I don’t think mid-500k is egregious.