Maybe it's because SLAP isn't the normal crowd, but I don't quite understand how these collabs between * random intellectual property * and * board company * are such cash cows. I don't think I've ever been at a shop and seen a superhero/ninja turtles/hot sauce x board company board and been like "damn, lemme see THAT one!"
They are generally pretty wack lol. Santa Cruz is probably the worst offender, but Habitat has also done embarrassing collabs with Bob's Burgers and NASA among others. Do they really help keep the lights on that much?
Palace does it and it's cool though. IDK.
The Twin Peaks X Habitat collab gets a pass from me haha.