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Adidas is the biggest brand in soccer, the biggest sport In the world, streetwear is a drop in the bucket for them
Really? I always assumed Basketball or maybe Football would be the number 1 sport on this planet.
I think soccer is boring and that can get you in trouble here in Germany.
Not that big of a football (what it means in the rest of the world) fan, but you literally had to watch two of the most unsignificant teams in the world. If you want to see it displayed at its finest, watch it when the big nations of South America and Europe go against each other.
And Basketball and american football is not that big outside of the US. I haven't seen any ultras support that genre of sports.
not sure what value i'm adding to the world by writing an ill-thought out mini-essay on the differences in the european and north american psyche and their manifestations in sport, but here goes:
by necessity i'm painting in ludicrously broad brush strokes here, by i think each camp has a fundamentally different answer to the question of how you make something exciting.
the north american answer is that you design for excitement. disney land is magical by excruciatingly detailed design. likewise, the nfl is exciting because the rules say it has to be. one team being in possession without doing much with it is boring, so it isn't allowed. if you don't advance down the field at a speed of at least 10 yards per 4 plays, we will take the ball off you. if you don't hit your excitement quota, you get sacked, essentially.
even within that, the mechanism of making the distance required to stay in possession is designed to be exciting. the rules make it overwhelmingly likely a play is only ever likely to last around 2-10 seconds. then the teams reset and look to the playbook for a pre-correographed, explosive action to perform.
compare that to soccer. with the exception of a really well taken free kick, set pieces are considered the least exciting/beautiful/memorable way to score. look up any 'goals of the season/tournament' compilation. you're not going to see many/any corners or penalties even though they account for a lot of goals - which is because set pieces are considered a bit meh, a bit passe, somehow.
i think distaste for set pieces comes from something in the european psyche that assumes you can't manufacture excitement. a set piece is pre-planned, an imposed order. the whole point of excitement is that it's unplanned, or that it goes contrary to the plan.
basically, americans find soccer boring because there is nothing hardwired into the game to guarantee a spectacle. it can (and does) just drift along in a state of stalemate for long periods.
europeans find the nfl boring for the exact opposite reason. the very rules of the game are trying to guarantee excitement, but nothing guaranteed can be truly exciting.
of course, this may be down more to the history of the sports than any difference is psyche. the rules of soccer formed as the result of slowly codifying something people had been doing for hundreds and hundreds of years. so the idea that the thing was already engaging and exciting wasn't a consideration in the rules. it was more a case of making something already considered exciting into something that was also fair, safe and administered consistently.
i don't know about the history of the nfl, but i guess the sport either went from conception to codification a lot quicker, or was actively designed from the ground up. obviously, if you're *creating* a sport rather than just *codifying* a pre-existing one, you're way more likely to consider the rules as a tool for ensuring it doesn't end up being really boring.
thanks for coming to my simplistic, stereotype-riddled ted talk.
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