After years thinking about it, building relationships and contacts, finally got the money and time to start a board brand in 2020. There was a natural team, we were all friends, motivated, some well known in the national scene, we had the chance to start something local and turning it into a national movement, it was the perfect storm.
We started working on it in january, plans were good, invested in new cameras, mics, lights, ronin, lenses, 360 cameras and more shit, things were moving. We had decided to start filming with the new toys before buying the boards, we wanted to launch all at the same time having a lot of media ready before we got the product.
I was the main filmer, editor and investor in the project.
Things got boring quickly by april, being chased by the cops wasnt funny when you were the only ones outside, riders were getting arrested, sanctions for everyone and risking my "real job" wasn't an option.
We had a may 2020 skate trip to barcelona that died in the process: "The best skatetrip we never had".
Lockdown was way too long and stupid in my country, managed to skate alone in lunchbreaks close to work, which was amazing cause learned a lot of tricks, but filming sessions in the streets with all the team and gear was impossible, for real we could get in deep trouble.
By the time we should have been selling boards we had no footy, a lot of factories weren't producing, prices had started to rise and shipping went up like 600%... it was too risky, so finally it was too late, it had slipped through our hands and I had to cancel everything. Bummer.
On the flip side, meanwhile everything was in lockdown I still managed to met an amazing girl, started a life together, got married and we just had a newborn recently <3
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Life its good and I love it, but it definitely took a way different route than what i had planned.