Brand definitely feels stagnant. I'm sure boards are still selling and Dill's creativity for clothes and graphics is still going strong, but from the team/video perspective it seems like they have some deadweight, and they could benefit by imbuing some new blood. Joe Campos and Diego Todd were great additions to Hockey, and FA would benefit in adding that kind of talent to their roster. The way I see it, FA is supposed to be more of a legacy brand than Hockey, with pros that are maybe more fashionable or "cooler" in the traditional sense. Adding Beatrice to that list, while she has some buzz through peripheral skate media outlets, would be a mistake; as I don't think people are that hyped on her in terms of her actual skating. If I were Dill, I'd drop Berle too just because of the whole drama with his kits and style being derivative and goofy. It sours the character of the brand. He seems to elicit more eyerolls than stoke every time he shows up in something,