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this is an even worse ad.....IMHO opinion this approach is really disrespectful to women's skating. They would never make an ad with guy skaters who can barely ollie. So why do it for women? especially now when women's skating is progressing so much. they are trying so hard to be progressive that it actually becomes the opposite.
Maybe women/girls don’t view skating through the same lens as men/boys do where everything is a competition to do the best trick, etc. Maybe they kind of get it more than us that skating is just about hanging out with your friends and doing what you love to do regardless of skill level and that’s the lifestyle they’re selling.
Everything used to be directly marketed to you, get used to it not being the case anymore
As a female who has fun with her friends and also cares about her skill level and getting better I'd like to see more women featured who skate well. Why can't women have a similar culture to men in skating in that regard?
My friends (male and female) don't see it as a best trick competition ever but we def care about our skills levels and pushing it. It doesn't seem like women doing that get the same type of shine in ads etc like this. Even just a proper popped ollie would be nice. It's not asking for much.
The worst part is that they literally don't care about my portion of the female demographic in skating. It's a poor representation of what the best women have to offer. If mainstream male skate advertising became all about no name cute guys skating who you can't look to for inspiration as someone who's worked really hard to be proper etc men would be upset too.
Def agree with oldiebutfrenchie and the women I skate with would mostly as well. On a local level, I'd say the difference between men and women is that regardless of skill level, we are willing to skate with any other women who are throwing themselves at stuff and care about improving and have a passion for it. I don't see that necessarily amongst men nearly as often.