In regards to female skaters getting a slice of the pie, I think generally companies will pay for profitable representation, and the female skate audience is just not as big. Not as many women skate (even more so in the past) and not as many men are interested in women’s skating, very much like other sports struggle with.
There is the issue of women being paid less because of their gender specifically, and to the degree we are discussing the universal gender pay gap I’m with her. But it needs to be acknowledged that womens skateboarding did not, and most likely does not bring in the same kind of $ that mens does.
If she thinks that teams money should be spit more equally among riders regardless of what the individual is perceived to add in value, that affects a lot more than just women. I’m sure Steve Nesser saw a lot less adio money than BAM, while being better at skating, but I’ve never seen anyone with a “nessagram” tattoo.
bit of a chicken/egg scenario tho, no? which came first, there not being a big market for women’s skateboarding, or women having less representation/compensation in skateboarding?
i’d argue the latter came first and if you improve that end of things, a bigger market for it will come naturally (more girls will get interested, the bar for skill level/style/trick selection/etc will continue to get raised, more men will be interested in women’s skating as the skill level rises and it just becomes a bigger part of the culture, etc.)
basically i’m saying it’s a profitable long-term strategy for companies in skateboarding, whether you think it’s profitable now or not. if adidas gets known as the big footwear brand that supports women’s skating and over the next decade there’s a huge influx of new women skaters, they can easily corner that market and the other shoe brands that didn’t take the “risk” will be left with a hard time getting a piece of that pie.
anyways, nora’s a great skater and i like the shoe a lot. might pick some up, they look right up my alley