-where to position the most impressive footage in the edit
i like the concept of starting and ending with your best clips.
in a perfect world, you'd be able to sprinkle some heat in the middle as well, so you don't lose the viewer's attention.
but ideally, you crack right off the bat with something strong to reel 'em in, and then bang 'em over the head with your ender.
in my experience, a lot of the same principles that apply to film editing can be carried over into skate videos too.
above all else, pacing is the most important thing imho. there's not a science to it, but you can almost "feel" when a clip should be trimmed on either side to best service the rest of the video/song.
also, this is probably super obvious, but starting off your edit knowing what song you're going to use and then laying that down in the timeline first is always helpful for me.
lastly, one of the greatest things i ever learned from skate videos is that it's okay to "edit" and shorten (or elongate i suppose) songs. some of my fav videos growing up (good & evil, inhabitants, etc.) would literally remove portions of songs and i wouldn't even notice it until i went onto itunes to buy the song and heard a whole new verse lol.
pardon the rambling!