Will Marsh and Dustin Henry are Canadian and one of the founders grew up with Dustin. Zered isn't from NYC and now neither is Sully. Alexis is also not from NYC. Some of them have lived and filmed there but it's not central to the brand.
Nick may not be a hell ride transition skater but he skates every type of street obstacle and does some pretty gnarly shit in recent edits. Kinda evens out the squad a bit. Not my first guess for who would sponsor him, but Limo ain't it, that's an actual NYC based team of friends.