Will Vans Keepsake be released? (poll)

[changed1]

logging on to SLAP dot com to read about the latest Vans video

I didn’t give you permission to post this picture of me

[IusedToSkateMore]

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Vans is so up and down anyway.

You get some dirt but propeller ? was way too bright and clean. Some of those kids look like they are doing a snuggle softener commercial

They way to boat shoes Marblehead yacht club son of a former hippie looking.

White button ups should be banned unless you're Baker af

[close]

Is it Marblehead or Manchester BTS that Gonz has a summer place at?

[close]

He's a Header.

It would not surprise me if he had more property out here tho.

ya, pretty sure he's got a cutty spot in Fall River, on the Taunton River out by Somerset

[Mr. Pickles]

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I like how Lakai bubble released with a good track selection and vans couldn't do the same

[close]

really? to each their own

i liked the skating but i thought the music in the lakai vid was like shitty public domain instrumentals you could get for free online

Did you even watch it?

[BL0B]

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Kinda having a hard time believing that a VF Corp company is having this much trouble clearing music. The video premiered almost two months ago.

[close]

I was at the premiere. AMA

[close]

How were people reacting to bd and Nelly tricks? Do you think people on slap are in the right or wrong about the reasons video got delayed? Fred gall?

[close]

It was cool

[close]

Every time you post this comment about this video I add another chapter to my Beatrice/Swan Pablo real-time love story fan fiction blog-novel. It’s getting quite long. You guys would love the chapter where they go to the state fair and ride the bumper boats.

[close]

That sounds cool

[close]

Bruh, it’s smoking hotttttt

please tell me bea drops her iphone of the ferris wheel while filming tictoks?

[Terminal]

Honestly, who cares

[GAY]

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Kinda having a hard time believing that a VF Corp company is having this much trouble clearing music. The video premiered almost two months ago.

[close]

I was at the premiere. AMA

[close]

How were people reacting to bd and Nelly tricks? Do you think people on slap are in the right or wrong about the reasons video got delayed? Fred gall?

[close]

It was cool

[close]

Every time you post this comment about this video I add another chapter to my Beatrice/Swan Pablo real-time love story fan fiction blog-novel. It’s getting quite long. You guys would love the chapter where they go to the state fair and ride the bumper boats.

[close]

That sounds cool

[close]

Bruh, it’s smoking hotttttt

[close]

please tell me bea drops her iphone of the ferris wheel while filming tictoks?

The only major surprise I’ll drop on here is that Swan is a top.

[InkkeACAB]

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if the issue was licensing a track for use then that would have been sorted by now - if it was going to delay the release by this long, post-premier, they would just use another track - music licensing is not the reason the video hasn't been released.

[close]

Its coming out on Thrasher or via them....the same Thrasher that took 4 months to clear the Mason Silva part...2 months to clear the bronze video...the same Thrasher struggling to get the HUF video out...

look I think beatrice's skating is shit just like the next person, but she not the reason this video is delayed...

not saying that beatrice is the reason, just pretty certain its not because of music clearance

any video cannot be considered ready for release if you have not cleared the music, vf would sort this way in advance, and if it was looking like an issue, they would change the track, its simle as that - thrasher have had to do this before for their own content

clearning the music in the vans video is vans' responsibility not thrashers, thrasher is only the host

[Ignatius J Reilly]

music rights have ensnared every other video release this year but yeah vans is definitely delaying this video to deepfake some slightly-less-mid beatrice footage. you guys cracked the code.

[Ourladyoftheflowers]

music rights have ensnared every other video release this year but yeah vans is definitely delaying this video to deepfake some slightly-less-mid beatrice footage. you guys cracked the code.

Can’t wait to see the cgi 5050 front shuv down staples center

[skunty]

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if the issue was licensing a track for use then that would have been sorted by now - if it was going to delay the release by this long, post-premier, they would just use another track - music licensing is not the reason the video hasn't been released.

[close]

Its coming out on Thrasher or via them....the same Thrasher that took 4 months to clear the Mason Silva part...2 months to clear the bronze video...the same Thrasher struggling to get the HUF video out...

look I think beatrice's skating is shit just like the next person, but she not the reason this video is delayed...

[close]

not saying that beatrice is the reason, just pretty certain its not because of music clearance

any video cannot be considered ready for release if you have not cleared the music, vf would sort this way in advance, and if it was looking like an issue, they would change the track, its simle as that - thrasher have had to do this before for their own content

clearning the music in the vans video is vans' responsibility not thrashers, thrasher is only the host

thrasher handles the music rights for videos hosted on their channels, at least most of the time. I'm not an insider but it has come up in many interviews from many people over the past few years.

The thing about music rights on youtube is if you use music without authorization in a youtube video, the video will almost never get taken down. Instead the video will go up, but the ad revenue from the views will go to the music rights holders. This is done automatically, the computer recognizes the music, notifies the rights holder, and the rights holder gets to choose what to do with it, and typically they choose to keep the video up and collect the ad revenue. Part of this automated process also adds the music and album covers to the description of the video that uses it. Look at Lakai Bubble's youtube description for example. If you look at Thrasher video descriptions on youtube, it never has that. Similarly, the credits at the end of Bubble don't list the music, whereas thrasher's credits do list the music. Thrasher actually relies on their youtube revenue, whereas Lakai is posting this video to promote their brand to sell products for revenue, so they use the platform differently.

[InkkeACAB]

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if the issue was licensing a track for use then that would have been sorted by now - if it was going to delay the release by this long, post-premier, they would just use another track - music licensing is not the reason the video hasn't been released.

[close]

Its coming out on Thrasher or via them....the same Thrasher that took 4 months to clear the Mason Silva part...2 months to clear the bronze video...the same Thrasher struggling to get the HUF video out...

look I think beatrice's skating is shit just like the next person, but she not the reason this video is delayed...

[close]

not saying that beatrice is the reason, just pretty certain its not because of music clearance

any video cannot be considered ready for release if you have not cleared the music, vf would sort this way in advance, and if it was looking like an issue, they would change the track, its simle as that - thrasher have had to do this before for their own content

clearning the music in the vans video is vans' responsibility not thrashers, thrasher is only the host

[close]

thrasher handles the music rights for videos hosted on their channels, at least most of the time. I'm not an insider but it has come up in many interviews from many people over the past few years.

The thing about music rights on youtube is if you use music without authorization in a youtube video, the video will almost never get taken down. Instead the video will go up, but the ad revenue from the views will go to the music rights holders. This is done automatically, the computer recognizes the music, notifies the rights holder, and the rights holder gets to choose what to do with it, and typically they choose to keep the video up and collect the ad revenue. Part of this automated process also adds the music and album covers to the description of the video that uses it. Look at Lakai Bubble's youtube description for example. If you look at Thrasher video descriptions on youtube, it never has that. Similarly, the credits at the end of Bubble don't list the music, whereas thrasher's credits do list the music. Thrasher actually relies on their youtube revenue, whereas Lakai is posting this video to promote their brand to sell products for revenue, so they use the platform differently.

i totally hear where you are coming from for sure

but it is still a vans project that is using the music - they would have to clear it regardless if it is going on youtube / thrasher or anywhere else. vf corp would be liable to be sued by the artist / label for basically bootlegging their shit, smaller companies can fly under the radar using music without clearance, theyll get a takedown or demonitized like you said but i don't think a huge corp like vans would be stupid enough to risk it, they got mad money

it would be simple as changing the track / tracks and have their project release on schedule, don't see why they woulnd't just do this as it happens a lot

[Shortys Hardware]

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if the issue was licensing a track for use then that would have been sorted by now - if it was going to delay the release by this long, post-premier, they would just use another track - music licensing is not the reason the video hasn't been released.

[close]

Its coming out on Thrasher or via them....the same Thrasher that took 4 months to clear the Mason Silva part...2 months to clear the bronze video...the same Thrasher struggling to get the HUF video out...

look I think beatrice's skating is shit just like the next person, but she not the reason this video is delayed...

[close]

not saying that beatrice is the reason, just pretty certain its not because of music clearance

any video cannot be considered ready for release if you have not cleared the music, vf would sort this way in advance, and if it was looking like an issue, they would change the track, its simle as that - thrasher have had to do this before for their own content

clearning the music in the vans video is vans' responsibility not thrashers, thrasher is only the host

[close]

thrasher handles the music rights for videos hosted on their channels, at least most of the time. I'm not an insider but it has come up in many interviews from many people over the past few years.

The thing about music rights on youtube is if you use music without authorization in a youtube video, the video will almost never get taken down. Instead the video will go up, but the ad revenue from the views will go to the music rights holders. This is done automatically, the computer recognizes the music, notifies the rights holder, and the rights holder gets to choose what to do with it, and typically they choose to keep the video up and collect the ad revenue. Part of this automated process also adds the music and album covers to the description of the video that uses it. Look at Lakai Bubble's youtube description for example. If you look at Thrasher video descriptions on youtube, it never has that. Similarly, the credits at the end of Bubble don't list the music, whereas thrasher's credits do list the music. Thrasher actually relies on their youtube revenue, whereas Lakai is posting this video to promote their brand to sell products for revenue, so they use the platform differently.

[close]

i totally hear where you are coming from for sure

but it is still a vans project that is using the music - they would have to clear it regardless if it is going on youtube / thrasher or anywhere else. vf corp would be liable to be sued by the artist / label for basically bootlegging their shit, smaller companies can fly under the radar using music without clearance, theyll get a takedown or demonitized like you said but i don't think a huge corp like vans would be stupid enough to risk it, they got mad money

it would be simple as changing the track / tracks and have their project release on schedule, don't see why they woulnd't just do this as it happens a lot

Its really not that simple at all....ryan lee talks about it in detail here

https://www.youtube.com/watch?v=FCOEsUsCFuQ&t=

28:30

[InkkeACAB]

i totally hear where you are coming from for sure

but it is still a vans project that is using the music - they would have to clear it regardless if it is going on youtube / thrasher or anywhere else. vf corp would be liable to be sued by the artist / label for basically bootlegging their shit, smaller companies can fly under the radar using music without clearance, theyll get a takedown or demonitized like you said but i don't think a huge corp like vans would be stupid enough to risk it, they got mad money

it would be simple as changing the track / tracks and have their project release on schedule, don't see why they woulnd't just do this as it happens a lot
[/quote]

Its really not that simple at all....ryan lee talks about it in detail here

https://www.youtube.com/watch?v=FCOEsUsCFuQ&t=

28:30
[/quote]

hes saying what im saying

obviously whatever track they would replace would also have to be cleared

[Shortys Hardware]

i totally hear where you are coming from for sure

but it is still a vans project that is using the music - they would have to clear it regardless if it is going on youtube / thrasher or anywhere else. vf corp would be liable to be sued by the artist / label for basically bootlegging their shit, smaller companies can fly under the radar using music without clearance, theyll get a takedown or demonitized like you said but i don't think a huge corp like vans would be stupid enough to risk it, they got mad money

it would be simple as changing the track / tracks and have their project release on schedule, don't see why they woulnd't just do this as it happens a lot

Its really not that simple at all....ryan lee talks about it in detail here

https://www.youtube.com/watch?v=FCOEsUsCFuQ&t=

28:30
[/quote]

hes saying what im saying

obviously whatever track they would replace would also have to be cleared
[/quote]





Yea...by thrasher, not by the company, hence why we see delays in releases

[InkkeACAB]

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i totally hear where you are coming from for sure

but it is still a vans project that is using the music - they would have to clear it regardless if it is going on youtube / thrasher or anywhere else. vf corp would be liable to be sued by the artist / label for basically bootlegging their shit, smaller companies can fly under the radar using music without clearance, theyll get a takedown or demonitized like you said but i don't think a huge corp like vans would be stupid enough to risk it, they got mad money

it would be simple as changing the track / tracks and have their project release on schedule, don't see why they woulnd't just do this as it happens a lot

[close]

Its really not that simple at all....ryan lee talks about it in detail here

https://www.youtube.com/watch?v=FCOEsUsCFuQ&t=

28:30

hes saying what im saying

obviously whatever track they would replace would also have to be cleared
[/quote]





Yea...by thrasher, not by the company, hence why we see delays in releases
[/quote]

yes because that was a thrasher video, for thrasher - they were the company lol

[Shortys Hardware]

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i totally hear where you are coming from for sure

but it is still a vans project that is using the music - they would have to clear it regardless if it is going on youtube / thrasher or anywhere else. vf corp would be liable to be sued by the artist / label for basically bootlegging their shit, smaller companies can fly under the radar using music without clearance, theyll get a takedown or demonitized like you said but i don't think a huge corp like vans would be stupid enough to risk it, they got mad money

it would be simple as changing the track / tracks and have their project release on schedule, don't see why they woulnd't just do this as it happens a lot

[close]

Its really not that simple at all....ryan lee talks about it in detail here

https://www.youtube.com/watch?v=FCOEsUsCFuQ&t=

28:30

[close]

hes saying what im saying

obviously whatever track they would replace would also have to be cleared

Yea...by thrasher, not by the company, hence why we see delays in releases
[/quote]

yes because that was a thrasher video, for thrasher - they were the company lol
[/quote]


It still applies to companies videos being released by Thrasher though lmao

No board/shoe company is paying for the rights, clearing them, and than releasing it on Thrasher. that would make no sense

[InkkeACAB]

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i totally hear where you are coming from for sure

but it is still a vans project that is using the music - they would have to clear it regardless if it is going on youtube / thrasher or anywhere else. vf corp would be liable to be sued by the artist / label for basically bootlegging their shit, smaller companies can fly under the radar using music without clearance, theyll get a takedown or demonitized like you said but i don't think a huge corp like vans would be stupid enough to risk it, they got mad money

it would be simple as changing the track / tracks and have their project release on schedule, don't see why they woulnd't just do this as it happens a lot

[close]

Its really not that simple at all....ryan lee talks about it in detail here

https://www.youtube.com/watch?v=FCOEsUsCFuQ&t=

28:30

[close]

hes saying what im saying

obviously whatever track they would replace would also have to be cleared

[close]

Yea...by thrasher, not by the company, hence why we see delays in releases

yes because that was a thrasher video, for thrasher - they were the company lol
[/quote]


It still applies to companies videos being released by Thrasher though lmao

No board/shoe company is paying for the rights, clearing them, and than releasing it on Thrasher. that would make no sense
[/quote]

yes they are.

the company producing the content bears the responsibility of clearing the music
thrasher is hosting a video produced by vf corp on their website
vf corp want their video on thrasher because its a huge platform for their target audience
this is a video to market their product to skateboarders

[bob george]

you fellas need to work on your quoting skills

[Shortys Hardware]

Name one other company's video that has paid for the rights to the music out of pocket only for Thrasher to host the video (have the thrasher watermark on their video, with the thrasher 'burn' logo at the start of the video)

[el chino]

Its not

[InkkeACAB]

Name one other company's video that has paid for the rights to the music out of pocket only for Thrasher to host the video (have the thrasher watermark on their video, with the thrasher 'burn' logo at the start of the video)

i dont need to man i know what im saying is right - this isnt some wild concept

[bigdave]

Edit: It seems my understanding of the licensing model was wrong!
Pay up, Thrasher!

Also it's semi-psychotic that it's done this way, but I am not in the licensing business anymore so, not my problem!

[Shortys Hardware]

It's been 15 years since I was regularly clearing music for skate vids, but it was my job for many years, and to my understanding, its a blending of the two arguments here.

If vans wants to get paid for the views and Thrasher want an ample cut for their hosting (the relationship is really the other way around, I am sure Thrasher cuts Vans the check based on the metrics), the music would need to be cleared, both sync and master, in advance. Licenses are paid, Thrasher collects from YouTube, then cuts Vans a check.

If not, you run the risk of youtube paying it out at a much higher fee in royalties, and that is IF the publisher/master rights holder has agreed to a blanket use for YouTube (would still probably give them discretion to ban it from certain videos if they deemed them unsavory for whatever reason). Meaning both Vans and Thrasher potentially miss out on a lot more money than they are paying in terms of the licensing fees.

The other risk you run, is if the song DOESNT have a blanket w/ YouTube, they dont want it used at all, then you're in more trouble and the song will either be blacked out from the audio, or forcibly taken down. Both situations both Vans and Thrasher would want to avoid at (almost) all costs. Cease and desists, etc. It just looks sloppy and unpolished and is a pain in the ass.

Thrasher has as much of a dog in this race as Vans, seeing as they dont want to be embarrassed by a potential ugly outcome.

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Name one other company's video that has paid for the rights to the music out of pocket only for Thrasher to host the video (have the thrasher watermark on their video, with the thrasher 'burn' logo at the start of the video)

[close]

Thrasher is not going to pay for Vans music rights.  Thrasher gets the best end of all of these deals. As the host, the check goes to you. Companies need Thrasher's platform, not the other way around. Interestingly, that doesnt seem to be the case for Vans with all videos. That girls skate video has done something like 12m views, their surfing stuff does well, and they made (arguably) the best company-focused snowboard video of all time about five years ago and self-hosted (but it only has about 600K views I think) but Thrasher is really needed to get it into the core skate market.

My guess is loads of companies toss thrasher parts with no expectation of ever seeing a dime, and the clearing of music becomes a bit of a non-issue (if it has a youtube license)

I know for fact they paid for the Flechas video



Where is Lorry Vincent when you need her lol

[No Wave Comply]

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Kinda having a hard time believing that a VF Corp company is having this much trouble clearing music. The video premiered almost two months ago.

[close]

I was at the premiere. AMA

[close]

How were people reacting to bd and Nelly tricks? Do you think people on slap are in the right or wrong about the reasons video got delayed? Fred gall?

[close]

It was cool

[close]

Every time you post this comment about this video I add another chapter to my Beatrice/Swan Pablo real-time love story fan fiction blog-novel. It’s getting quite long. You guys would love the chapter where they go to the state fair and ride the bumper boats.

[close]

That sounds cool

[close]

Bruh, it’s smoking hotttttt

[close]

please tell me bea drops her iphone of the ferris wheel while filming tictoks?

[close]

The only major surprise I’ll drop on here is that Swan is a top.

That is a surprise. Steamy.

[Ignatius J Reilly]

thrasher pays the music rights for every single video they host, if a video is exclusively on the thrasher site that means they couldn’t license that song for more than a certain period of time

[work_lurker]

I like how Lakai bubble released with a good track selection and vans couldn't do the same

The new WKND video had some crazy music rights. Pink Floyd and Led Zeppelin?!

[Shortys Hardware]

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Name one other company's video that has paid for the rights to the music out of pocket only for Thrasher to host the video (have the thrasher watermark on their video, with the thrasher 'burn' logo at the start of the video)

[close]

i dont need to man i know what im saying is right - this isnt some wild concept

It's an insane concept a company would fork out for music rights out of their own pocket only to put thrashers branding on it, and to put it out via Thrashers youtube lmao. name literally ONE company or video that has done this if you are right...


@EmericaTm could probably chime in here since he's has put out Green, empower, This etc...all on Thrashers youtube

(won't let me tag)

[camel filters]

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I like how Lakai bubble released with a good track selection and vans couldn't do the same

[close]

The new WKND video had some crazy music rights. Pink Floyd and Led Zeppelin?!

That was uploaded to Grant's youtube. All the money generated from views will go to the record labels. Grant is writing off whatever he could make from youtube to hopefully translate to wknd sales.

[manysnakes]

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I like how Lakai bubble released with a good track selection and vans couldn't do the same

[close]

The new WKND video had some crazy music rights. Pink Floyd and Led Zeppelin?!

[close]

That was uploaded to Grant's youtube. All the money generated from views will go to the record labels. Grant is writing off whatever he could make from youtube to hopefully translate to wknd sales.

Exactly. There are companies representing all the big stars and whoever owns their music rights who will sell the ads and then the revenue goes to whoever owns those rights.

[Ignatius J Reilly]

so artists and labels ultimately choose between earning ad revenue from unlicensed usage of their music or just flat-out muting it whenever it appears (ie the ramones)?