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Kinda having a hard time believing that a VF Corp company is having this much trouble clearing music. The video premiered almost two months ago.
A good pal of mine works for a company that has many VF corp brands as clients for marketing, socials, pr etc. in the European market. He's been telling me they're kind of in a bit of a meltdown and slashing content budgets massively, having a pretty big shuffle about of staff too. In saying that I'm pretty Vans is one of the only VF brands he doesn't work with.
Pretty sure this cost of living situation is hitting the mid-level retailers pretty hard and they're cutting costs wherever possible. Not sure if its the same in the US though 🤷♂️
The thing with me is, and this is coming from a big Vans guy, is that most of their videos have the safest edits possible that feel like they were intended to play in the background of a mall shop. I have no doubt that licensing is a huge pain in the ass but it seems very strange they would hype a video up so much, host an event for it, then go silent on it for months. I feel like a company like Vans would sooner grab some royalty free instrumental to fill in the blanks than shoot themselves in the foot marketing-wise. And no, I don't have any alternate theories about it. I just think it's weird.
Also someone correct me if I'm wrong, but wasn't this big tour they're doing intended to market the video? I saw them posting about showing it on the first stop, but as far as I've seen they haven't shown it since.