10 years ago adidas seemed like it was in its own lane skate-wise, with a stacked team, great edits coming out on a regular basis, and relevant shoes that spoke to their audience of skateboarders.
Now if you go on most shops’ websites if they carry adidas at all it is mostly shoes with a tiny selection of adidas skate apparel. I’ve heard multiple times on this board that adidas pulled away from working with shops, which is a big negative if you wanna be plugged into skateboarding culture.
Pushing the Forum 84s the last few years and barely making the shell-toes in non-goofy colorways seems like chasing the dunk craze rather than focusing on the shit that makes ADIDAS cool. I do agree that new balance numeric has came up big time and the market segment that would buy some skate adidas is now at least checking out the latest drop from new balance.
Adidas’ team seems all over the place and I think that their euro squad is sicker than the “main” US one. They could stand to go back to basics. Sambas, campuses, gazelles, and the shelltoes are great shoes that should always be options for the skateboarding consumer. Anything beyond that at this point is questionable given the brand’s current direction.
The tyshawns are a great shoe though, loved them when I skated a pair and would spring for another.
Topic: Does anyone actually care about Adidas (Read 5417 times)