Steve Rocco back from the dead?

[hup]

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[close]

I'm so confused now. Maybe that's the point?

Maybe these back and forth PR statements are the beginning of the Rocco show!?

Man I fuckin hope something cool/fun happens.

Would be cool to see them shit on all the kooky ass brands and shit in skateboarding these days.

I’d be far more impressed if he took it to Palace.

Better chance for an entertaining response. Bigger risk of backfiring.

 It’s the war skateboard (market) ing needs!

[Rick Trapasso]

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[close]

I'm so confused now. Maybe that's the point?

Maybe these back and forth PR statements are the beginning of the Rocco show!?

Man I fuckin hope something cool/fun happens.

Would be cool to see them shit on all the kooky ass brands and shit in skateboarding these days.

[close]

I’d be far more impressed if he took it to Palace.

Better chance for an entertaining response. Bigger risk of backfiring.

 It’s the war skateboard (market) ing needs!

I can get down with that.

But it would be cool if he could put some pressure  on krux too, those jabronis are way too comfortable over there.

[DannyDee]

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[close]

I'm so confused now. Maybe that's the point?

Maybe these back and forth PR statements are the beginning of the Rocco show!?

Man I fuckin hope something cool/fun happens.

Would be cool to see them shit on all the kooky ass brands and shit in skateboarding these days.

[close]

I’d be far more impressed if he took it to Palace.

Better chance for an entertaining response. Bigger risk of backfiring.

 It’s the war skateboard (market) ing needs!

I love Palaces team and aesthetic, and I would absolutely love to see Rocco and Lev go at it.

[lulz]

This thread is fun to read. It’s also huge.
Why? I don’t know on either account.

Secretly hope they have something huge to release…
Like one of these:


But, in real life. Physics will have to be rewritten.

[Marv]

I always thought this was a funny part of this documentary that maybe wasn’t seen by many people because it’s during the credits. Imagine the stories Jesse Martinez could tell….  1:24:46

[BurgerCop]

Every wheel company other than spitfire should give up.

Brand loyalty gone wild.

[Rick Trapasso]

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Every wheel company other than spitfire should give up.

[close]

Brand loyalty gone wild.

I'll stand on that.

Have fun on your rictas or w/e

[BurgerCop]

Every night I pray for the slow and agonizing death of anyone and everyone who doesn't skate Shark wheels.

[Ignatius J Reilly]

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[close]

I'm so confused now. Maybe that's the point?

Maybe these back and forth PR statements are the beginning of the Rocco show!?

Man I fuckin hope something cool/fun happens.

Would be cool to see them shit on all the kooky ass brands and shit in skateboarding these days.

[close]

I’d be far more impressed if he took it to Palace.

Better chance for an entertaining response. Bigger risk of backfiring.

 It’s the war skateboard (market) ing needs!

[close]

I love Palaces team and aesthetic, and I would absolutely love to see Rocco and Lev go at it.

i'm having a really difficult time imagining any successful company owner actually "going at it" with rocco in 2024. nothing to gain, but also nothing to lose for that matter

[radcunt]

Just rewatched that Man Who Souled the World doco and have no idea why it's called that.

[rawbertson.]

I talked to Bill Weiss for a long time at Tampa - very nice dude
he gave me the impression that you won't really notice any difference in how the company is run, I was pretty fucking cooked at the time but I believe he said Steve would be helping more with financial / operations side of stuff and not with art direction or marketing or anything like that and that the ads are just for fun.

[jakeumms]

Just rewatched that Man Who Souled the World doco and have no idea why it's called that.

It's the soul pun that kills it. Had to have been case of an ABD name they just couldn't let go of

[Dollar Bill]

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Rocco was the first to give black and minority skaters a place at the podium.

[close]

Rocco most def was the first to have a roster of minority skaters, especially in the Love Child phase (Chico, Shiloh, Spencer, Jovontae, Daniel, Daewon) but skaters like Ray Bones Rodriguez, Tony Alva, Eddie Elguera, Cab, Gonz, Tommy Guerrero, Lester Kasai, Hosoi and others were established pros with blossoming careers...

[close]

How do you mention all of them and not mention Ray Barbee, Chuck Treece, Ron Allen or Steve Steadham?

[close]

My list was not meant to be exhaustive, hence the "and others" but you're right, these dudes were established and successful pros pre-Rocco's/World's takeover...

Rocco had the first predominantly minority teams with World.

Paved the way for Chocolate, 60/40, Neighborhood, American Dream, etc.

He also let his teamriders express themselves and speak out more. There wasn't anything like it in skateboarding before 1992. Teams made of predominantly black and Latino kids from the inner city.

If I'm not mistaken, Santa Cruz didn't have a black team rider until Caesar Singh 22 years after the company started.
[/quote]

Roger Brown who is credited with first skating Love Park as a spot rode for Santa Cruz in 1990, Gershon Mosley was in a Strange Notes video from around the same era, I believe there was also a few of the black vert skaters from the 80s that has stint on Santa Cruz for a short time. Ron Allen and an at least a few other black dudes rode for Speed Wheels, Eric Britton was a pro SMA which was a Santa Cruz company, Hosoi Skateboards was out of Santa Cruz and ion their were any white guys on that company they were the minority. You check video called Troops of Tomorrow I think it came out in 1991 and they have every color representation in that video.
[/quote]

Fun fact: The team manager at the time, Gavin O'Brien, stuck it to 1010 by placing Roger's part seamlessly after his in "Troops of Tomorrow" with the intro of "neighborhood" kids saying in unison "Philadelphia", since he had a problem with POC.

[Ninj2]

I talked to Bill Weiss for a long time at Tampa - very nice dude
he gave me the impression that you won't really notice any difference in how the company is run, I was pretty fucking cooked at the time but I believe he said Steve would be helping more with financial / operations side of stuff and not with art direction or marketing or anything like that and that the ads are just for fun.

Who the fuck is Steve?

[No Wave Comply]

World shapes with the Prime wood were the shit. especially with the purple tops

Yup. Pretty sure him and Rodney started the exposed woodgrain, undipped board trend. They're product, from the boards down, looked so amazing (Gizmos, Skinney White Boys, Bedpans, etc.), not to mention softgoods like Ghetto Wear, the shirts with the screen-printed artwork at the bottom corner, the wool ballcaps with the embroidered logo on the side instead of the front, etc. It's really that simple. They had the coolest product 1989-93.

[radcunt]

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Just rewatched that Man Who Souled the World doco and have no idea why it's called that.

[close]

It's the soul pun that kills it. Had to have been case of an ABD name they just couldn't let go of

yeah, like make it sold & I kinda get it, but still not really.  But what's Soul got to do with Rocco or the doco?  If he made shoes, they coulda done sole, ok, cool.  But hotdoggery, it just fuckin' annoys the shit out of me.  Maybe they got a Cease & Desist from Bowie for the proper name and they didn't wanna put it on the C&D wall?  Shoulda just called it Steve Docco.

[A Not At All Naughty Chemist]

Steve would be helping more with financial / operations side of stuff and not with art direction or marketing or anything like that and that the ads are just for fun.

Called it

Shoulda just called it Steve Docco.

Would gnar