does the extra $500 a month being on a board company really matter that much? he is on nike full as a pro but hes not like their top guy either. i dont really know how mcuh you would make in that circumstance. probably not tons but not shitty either - more than enough to get by for a single guy but probably not enough to buy a nice house and start a family comfortably.
It's not just the $500 you get its the extra exposure. Your name is all over shops. You get that much extra promotion on social media, where a lot of name recognition comes from. If it wasn't for this part I woulda largely forgotten about him since Enjoi is gone. I don't use social media so without parts I'd never know what a pro is up to and probably forget about half of them. The younger generation forgets because they are so oversaturated with names.
Some corporate Manager at Nike probably gets some sort of stats for the number of likes, shares, posts, reels, etc. from each rider on the team and pay is likely partially determined by the exposure someone brings the brand.